Case Study:
O’Driscolls Irish Whiskey
UBC: Dublin Digital, Marketing + Web Design Strategies
From start up to global exports + €1.25m funding. We created a full digital growth strategy for a hot new Irish Whiskey
Client: O’Driscolls Irish Whiskey
Industry: Alcohol
Client Requirements
Digital Brand + Marketing Strategy | B2B + B2C Strategy | Rebranding | Refined Brand Identity | Web Design | eCommerce Strategy | UX + UI redesign | Commercial Partner Portal | Social Media Campaigns | Paid Ads | Product Photography | Videography | Sales Decks | Promo Brochure | Print Assets | Influencer Handbook | Messaging + Tone of Voice | Copy + Content | Menu Design | Email Marketing | Press + Comms | Competitor Benchmarking | Digital Support +Training | Exhibition Stall Design
INSPIRED BY HISTORY, CRAFTED BY EXPERTS
Crafted by the direct descendants of the ancient O’Driscoll Clan.
A tribute to their famous Pirate & Smuggler ancestors from Baltimore, West Cork
who patrolled Irelands Wild Atlantic Coast.
The challenge
➜ Help a multi-million investment succeed with outsourced brand + marketing project management.
➜ Work in a competitive market with punishing + unforgiving launch + refinement deadlines.
➜ Distil the magic from our client’s head + realise their vision.
➜ Ground zero in brand + marketing assets.
➜ Positioning brand into a premium challenger status.
➜ Develop a multinational e-commerce website that sells.
➜ Develop a brand identity & formulate a digital growth strategy that will take it to the next level!
➜ Make everything ‘look a million dollars’!
What we did
➜ Full muti-disciplined digital growth solutions.
➜ Devised integrated digital lead generation strategy + market qualified leads.
➜ Designed intuitive eCommerce website with online bookings and seamless multi-platform integration.
➜ Global commercial partner + retailer portal.
➜ Expo Stands: Whiskey Live (Ireland + USA).
➜ Created + aligned sales + marketing funnel targeting B2B + B2B clients.
➜ Investor Decks + Sales Decks
➜ World class brand assets + designs.
➜ Series of photo-shoots: food, cocktails, interiors, people.
➜ Video shoots + reels.
➜ Multi-platform social media campaigns.
➜ 12 months social media content, curation + management.
➜ Influencer + collaboration handbook.
➜ B2B + B2C - tone of voice.
What we achieved
➜ Global sales.
➜ €1.25m funding.
➜ Beautiful eCommerce website.
➜ 5k organic growth in 6 months. 100k impressions.
➜ Catalogue of best in class digital assets.
➜ 6 photo shoots (product, people, lifestyle, warehouse etc.).
➜ 2 video shoots.
➜ Global commercial partner portal.
➜ Bespoke assets + resources for commercial partners + stakeholders.
➜ Corporate venue hire sales decks + assets.
➜ 8x outreach + engagement vs competitors increase Reach on Socials.
➜ Online presence grown across all main social channels: Tiktok, Instagram, Twitter, Facebook, LinkedIn and Pinterest.
➜ Redefined brand + products into the premium challenger category in the marketplace.
Videos + reels
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Cocktail photography
Warehouse photography
eCommerce Website
Global Commercial Partner + Retailers Portal
Social Media Design
Social Media Highlights
Whiskey Live Dublin Stand
Promotional Materials
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