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Who needs this report?

Coffee and tea sales in Ireland will have doubled from 2016 - 2021 (Source: Alegra).

If your company is not experiencing double digit growth, then this report is for you.


 
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Companies we’ve helped grow through collaborating with


Recent Industry Reports we’ve written

 
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Findlater & Co. Report Overview

Client Name: Findlater + Co (Robert Roberts + Warbler & Wren)

1.      Review of Robert Roberts over last 3 years since last 2016 report.

  • Sales review, developments and detours since 2016.

2.     Coffee + Tea industry in Ireland.

  • The Irish Hot Beverage Market & the Irish Consumer.

  • Consumer habits: consumption, spending and brand loyalty.

3.     Out of Home: Current + future consumer trends in Ireland + UK.

  • Catching up + getting ahead of the competition.

  • Creating new revenue streams: NPD, service provision.

4.     The Market Competition.

  • Wholesale Spotlight: The Market Leaders + One’s to Watch.

  • Retail Spotlight: The Market Leaders + One’s to Watch.

5.     Deep Dive: Rob Roberts + Warbler + Wren SWOT Report.

  • Site Visit - interview key personnel.

  • Rob Roberts marketplace analysis.

  • Marketing analysis.

  • Branding + Packaging analysis.

  • Social + Digital Media analysis.

6.     Sustainable Blueprint for the future.

·       Ethical Beverages & Corporate Social Responsibility.

7.     An Appetite for Change. 12 months roadmap to double digit growth.

  • Doing more for less. What’s gone wrong + how we can fix it on time and on budget.

  • Increasing declining sales.

  • Identifying new revenue streams.

  • Winning: quick, medium + long term wins.

  • Roadmap for marketing, branding + digital transformation.

8.     Executive Summary + Conclusion

  • Conclusion, potential next steps, budgets and timelines.

 
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About the Author.

Keith Bradshaw

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Is an award winning creative brand + marketing growth strategist, and accidental 2nd generation foodie + coffee lover, with nearly 2 decades of B2C + B2B industry experience. His culinary curiosity has led him to work in 5 different countries, where he worked cross functionally in the HoReCa industry, running restaurants, a chain of independent coffee stores, a corporate catering company. This experience helped him transition towards becoming a creative brand + marketing growth strategist.

For the last 5 years he has been the chair + judge in the Irish Quality Food Awards + Irish Food Awards , where he has chaired for the hot beverage category and has curated, adjudicated and assessed thousands of FMCG, food + beverage products based on taste, price point, branding and packaging.

His experience includes extensive agency exposure through running Urban Brand Creative, an award-winning full-service brand + digital marketing agency. Where over the last number of years, he has helped scores of businesses the FMCG + foodservices space. Clients who wanted to better understand their customers, increase sales, needed awesome brand + marketing strategies: for NPD, entering new markets, branding, industry reports, social media campaigns, in house training, web design, graphic design, campaign + product photography + video production.

And, as an experienced brand storyteller, he uses gorgeous design + innovative marketing strategies to connect a brand’s truth to the public through compelling commercially focused projects. He does this by creating clever creative marketing campaigns, in an honest manner, that ignites the imagination - and provokes people to engage with the brand’s story, increasing sales + driving revenue.

He’s happiest when creating campaigns or designing something lovely, resolving complex brand + marketing solutions, sharing ideas, empowering clients + colleagues, drinking coffee + listening to Spotify.