Case Study:
Fitzers Catering / Levy
UBC: Dublin Digital, Marketing + Web Design Strategies
A second generation iconic business in need of a brand refresh + digital marketing strategy
Client: Fitzers Catering / Levy
Industry: Institutional catering + food services
Client Requirements:
Web Design | Photo Shoot | Marketing Strategy | Social Media | New Brand Identity | Magazine + Promo Brochures | Brand Refresh | New Logos | Icons | Promo Videos | PowerPoint Presentation Design | Copy + Content | Business Cards | Stationary
What does it take to be the best? Since 1986, Fitzers Catering, have been the culinary innovators and leaders in the Irish Hospitality Industry: Catering for corporate events, conventions, sporting venues, weddings, heritage sites, movies, concerts & crew catering on location and across the nation. We are proud to be a 100% Irish owned family business.
After 30 years operating in an increasingly competitive industry, they realised that in order to keep their edge and remain innovative, they needed a complete review, upgrade and overhaul in their service offering, branding and marketing.
We were delighted to help.
The challenge
➜ Refresh a 30 year old brand. Recreate and differentiate a multi-brand identity.
➜ Revitalise and strategize an aligned sales and marketing strategy in an increasingly competitive industry.
➜ Distil the magic from our clients head, into tangible digital + marketing assets.
➜ Centralise, recalibrate and reallocate resources to diffuse brands.
What we did
➜ Full Corporate Brand Identity refresh.
➜ New corporate website.
➜ New 50+ page corporate magazine.
➜ Multi unit food and people photoshoot.
➜ Devised integrated digital lead generation strategy + market qualified leads.
➜ Created tender application improvement process.
➜ Better defined value proposition across services + case studies.
➜ Promotional posters + videos.
What we achieved
➜ Premium multi service branding.
➜ Beautiful company website.
➜ SEO + mobile compatible.
➜ 1.5x increase in sales.
➜ 5x increase in Sales Qualified Leads.
➜ Sales deck and assets for tenders.
➜ Better defined value proposition + B2B + B2C clients services.
Fitzers Photoshoot
New Brand Development
