Web Design & eCommerce

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Winner - Ireland’s National Website of the Year 2026

Four people standing in front of a green backdrop at an award event, three of them holding glass award trophies and celebrating.

A double win for Urban Brand Creative at the Digital Business Ireland National Digital Awards — also awarded Most Trusted Website of the Year for our work with The Coombe Hospital.

View the Case Study ➜

Your Website Should Do More Than Look Good

A strong website sharpens your positioning, builds trust, supports sales and turns traffic into enquiries. It gives prospects a clearer reason to understand your business, believe in your offer and take the next step.

Is your website helping your business grow?

Urban Brand Creative builds award-winning websites and eCommerce systems for businesses that need a stronger digital presence and a clearer path to growth.

What We Build

  • Strategic Website Planning

    Site structure, user journeys, competitor insight, page hierarchy and commercial planning before design begins.

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    UX/UI Website Design

    Clear, mobile-first websites designed around usability, navigation, brand experience and conversion.

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    eCommerce & Online Selling

    Online stores, product pages, payments, booking flows, subscriptions and sales journeys across Squarespace and Shopify.

  • Enterprise & Institutional Websites

    Large public-facing websites for hospitals, charities, education, public-service and multi-stakeholder organisations.

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    Squarespace & Shopify Development

    Custom websites and eCommerce systems built on the two platforms we trust most for usability, scalability and long-term client ownership.

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    SEO, AI Search & Content Architecture

    Search-ready pages, metadata, content hierarchy and AI-discoverable website structures built for Google, ChatGPT and future search.

  • Accessibility & Mobile Experience

    Accessible, responsive, low-friction websites designed for real users across devices, needs and attention levels.

  • Conversion, Analytics & Growth

    Forms, reviews, lead capture, donations, sales funnels, tracking and performance insight designed to turn traffic into action.

Our Process

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    Discover

    We start by understanding what the website needs to achieve, who it needs to serve, and what role it plays in the wider business.

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    Research

    We look at competitors, audiences, search behaviour and existing content gaps so the website is shaped by evidence, not guesswork.

  • Structure

    We map the sitemap, navigation and page hierarchy so users can find what they need quickly and the site has a clear commercial logic.

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    Design

    We translate the brand into a polished, mobile-first website experience with strong visual hierarchy, clear calls to action and flexible page layouts.

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    Develop

    We build the approved website in Squarespace or Shopify, setting up the key pages, integrations, eCommerce features and responsive behaviour.

  • Launch

    Before launch, we test the site, check core SEO settings, connect analytics, train your team and support the handover.

Enterprise-Level Websites Built for Real-World Complexity

Urban Brand Creative recently delivered the new website for The Coombe Women & Infants University Hospital — one of Ireland’s busiest indigenous public-facing websites and one of the country’s most important healthcare institutions.

  • Responsive healthcare website displayed on a laptop, tablet, and smartphone, featuring colorful interface and text about women's health services at The Coombe Hospital.
  • Open patient handbook with a photo of a woman holding a baby on the cover, purple background, The Coombe Hospital logo.
  • Three smartphones displaying a women's health hospital website, with images of healthcare practitioners and articles about medical programs.
  • Section of a website menu with 'Maternity' highlighted in white text on a purple background.
  • Laptop displaying a website for The Coombe Hospital, with pages about physiotherapy services and online antenatal classes, featuring purple-themed design and a photo of a parent and child.
  • Multiple mobile phones displaying a healthcare website with sections on maternity, women's health, patients and visitors, support services, research and education, and about and careers. The screens show images of healthcare professionals and a baby clinic at The Coombe Hospital, with purple and white color themes.
  • A series of website screenshots for The Coombe Hospital showcasing various sections including services for women and newborns, patient experience, departments, staff roles, career opportunities, values, and education, with a consistent purple and white color theme.
  • Three smartphones displaying a healthcare app with purple theme. The left screen shows a parent education section with a family and a baby, titled 'Parent Education - Labour & Birth.' The middle screen shows affirmation categories for pregnancy, birth, and partner affirmations. The right screen shows the app menu with options for maternity, women's health, patients and visitors, support services, research and education, and about and careers.
  • A collage of webpage screenshots for a maternity care service at The Coombe, showing sections about women's health, pregnancy, support services, research, careers, and conditions treated, with a purple and white color scheme.
  • Open brochure for The Coombe Hospital with a cover showing a woman holding a newborn baby, purple-themed design, and hospital logo.
  • Open booklet showing a photo of a pregnant woman smiling and a nurse, with the nurse touching the woman's belly, and a contents page on the right side.

At a glance

Client: The Coombe Hospital
Industry: Women’s Public Health
Services:

Enterprise Website Redesign Patient Handbook Public Sector Digital Transformation

Ireland’s busiest maternity hospital and a national leader in women’s health.

  • Rebuilt 200+ pages into a clear, user-first platform

  • Consolidated 42 services into a simple 5-pillar structure

  • Faster navigation, fewer clicks, national-scale performance

View the Case Study ➜

Choose The Right Website Sprint

Every organisation has different goals, audiences and operational needs — which is why every website should be built around the business behind it.

01. Website Strategy Sprint

For brands with internal teams who need sharper diagnosis, content pillars, campaign direction and a practical roadmap before they execute.

Who it’s for: clients who need clarity before committing to a full build.
Covers: strategy, sitemap, UX review, competitor benchmarking, platform recommendation and content plan.

02. Website Build Sprint

Who it’s for: startups, SMEs or established brands ready to build a new website from the ground up.
Covers: design, development, SEO setup, mobile optimisation, launch, training and handover.

03. eCommerce Growth Sprint

Who it’s for: brands selling online or preparing to sell online.
Covers: store architecture, product pages, checkout flow, payments, subscriptions/bookings, reviews and analytics.

04. Enterprise Website Sprint

Who it’s for: complex organisations with multiple audiences, departments or approval layers.
Covers: information architecture, accessibility, governance, content migration, stakeholder control and launch planning.

 “We were very, very lucky to find Keith when we did. He helped us bring the website and the brand to life — and gave us so much confidence to share our story with others.”

Laura & Des Grufferty | Owners, Let Them Talk Beauty
Sector: Beauty / Retail / eCommerce

More Client Wins ➜

From Startups to Enterprises:

Some of our 100+ completed projects—each designed to drive real business results, from local artisan shops to global franchise expansions.

  • The Coombe Hospital

    Industry: Healthcare / Public Sector
    Rebuilt one of Ireland’s busiest hospital websites—delivering 200+ pages of accessible UX, a patient-first mega menu, and a digital handbook. Designed to reduce bounce, and serve 4.5M+ visitors a year.

    Learn More ➜

  • O'Driscolls Irish Whiskey

    Industry: Alcohol & Beverage | Spirits & Distilling
    Discover how our full digital growth solutions & brand activation propelled O’Driscoll’s into an award-winning challenger brand—taking on the market leaders —and exporting 100,000+ cases to the US, EU & Africa in just 18 months.

    Distil the Difference ➜

  • McWilliam Bags

    Industry: Retail & eCommerce | Lifestyle Brand
    From niche sailing roots to national demand. Full digital growth including eCommerce, art direction, Franchise model and campaigns — delivering a +100% increase in online sales and rapid market expansion.

    See The Growth →

  • Clan Colla Irish Whiskey

    Industry: Alcohol & Beverage | Spirits & Distilling
    Full digital growth solutions including brand activation, content, Shopify e-commerce, and social campaigns. Premium whiskey launched with early sales traction and built for retail and export scale.

    View the Project ➜

  • Groupon Merchant

    Industry: eCommerce & Technology
    Groupon Merchant needed a multi-market refresh for 13 EU markets. Our prototype, persona-based marketing, and reimagined case studies delivered a unified brand experience—fueling subtantial growth.

    See The Results ➜

  • XIN Gin

    Industry: Alcohol & Beverage | Spirits & Distilling
    We did full digital growth solutions including brand activation, visual storytelling, Shopify e-commerce, and social campaigns. Award-winning launch, €6.5m raised, 7x ad ROI, and rapid export expansion.

    See the Results →

  • GAIA Baby

    Industry: Designer Baby Furniture
    We repositioned Gaia Baby into the premium market with a full brand evolution, powerful multi-currency eCommerce solutions, & strategic digital campaigns, driving social reach & partnerships with export partners.

    Experience the Journey ➜

  • Cronin Architects

    Industry: Architects | Professional Services
    Contemporary rebrand & responsive website for an award-winning, sustainable practice—spotlighting work, speeding routes to sector proof, standardising proposals, and primed to win tenders.

    See The Results ➜

  • Let them Talk Beauty

    Industry: Beauty & Cosmetics | Influencer Branding
    From Gogglebox to Global Gloss. Full digital growth solutions including rebrand, e-commerce, and social activation. Multi-award-winning beauty brand with national reach and unstoppable momentum.

    See the Glow ➜
  • Hyde Venue

    Hyde Venue

    Industry: Bar + Restaurant
    A full-scale digital growth transformation from Brand Activation to eCommerce, Our branding, menu design, world-class photography, videography & bold social campaigns positioned Hyde as a premium hospitality destination.

    See the Success ➜

  • Teddy's Ice Cream

    Industry: Food & Beverage | Franchise | Retail
    Retail franchise upgrade: mobile-first eCommerce + rebrand for Teddy’s—unified digital footprint, multi-location menus, reviews, and sales collateral to scale year-round.

    Taste The Difference ➜

  • Enchant Beauty

    Industry: Beauty & Fashion
    A luxury eCommerce, high-end photography & sleek web design drove 12x traffic growth, 3.5x sales, and a premium brand identity. Stunning visuals & seamless UX positioned Enchant as a leader in fashion & beauty.

    See the Evolution ➜

  • Coastal Nutrients

    Industry: Organic Pet Supplements
    From startup to pitching ALDI—bold branding, eCommerce, and digital growth took Coastal Nutrients from launch to sales growth, premium positioning, and a thriving B2B & B2C model, they’re redefining pet wellness retail.

    See the Growth ➜

  • Burns Farm Meats

    Industry: Agri-Butchers
    With 280 years of heritage, Burns Farm Meats leveraged eCommerce, branding & digital strategy, achieving 8x online sales growth, premium market positioning, and expanded B2B/B2C reach, redefining modern organic retail.

    Learn more ➜

  • Joe Greene Menswear

    Industry: Fashion
    Elevated Joe Greene Menswear into the premium sector with multi-currency eCommerce, targeted digital growth, and strategic branding—achieving a 3.5x sales boost, 10x social reach, and redefining market leadership.

    Explore This Growth ➜

FAQs

  • Yes. I understand it now.

    The differentiator is not “we connect services.”

    It is:

    UBC gives founder-led commercial judgement beyond the website brief because the website touches everything else.

    Try this:

    What makes UBC different from a traditional web design agency?

    Most web agencies stay inside the website brief. UBC does not.

    As founder-led strategic growth partners, we use the website project to interrogate the wider business: positioning, sales language, brand activation, customer journeys, content, KPIs, lead generation, investor readiness and future growth.

    That matters because website decisions rarely stay inside the website. They affect how the business explains itself, sells, launches, markets, recruits, raises funding and scales.

    You are not just paying for pages. You are paying for senior commercial judgement built from 100+ brand, website, eCommerce and digital growth projects.

  • Because a website rarely fails because of the visuals alone. In many cases, the real problems sit underneath: unclear positioning, weak messaging, poor conversion pathways, disconnected campaigns, confusing user journeys or content that no longer reflects where the business is going.

    UBC approaches websites as part of a wider strategic growth ecosystem — aligning brand, structure, SEO, content, eCommerce, digital marketing and long-term scalability into one commercially connected platform.

  • Without a clear strategy, even well-designed websites can struggle to perform. The strongest websites are built around clear positioning, audience understanding, search intent, conversion goals and long-term growth priorities before design and development begin.

    As strategic growth partners, UBC helps businesses think beyond individual pages and focus on how the website supports the wider commercial ecosystem around it.

  • We focus on Squarespace and Shopify because they allow us to build modern, scalable websites without unnecessary technical overhead. For most SMEs, startups and growing organisations, they offer a better balance of usability, performance, security and long-term maintainability than overly complex CMS platforms.

  • Yes. Training and handover are a core part of the process. Our goal is to give clients the confidence to manage day-to-day updates internally without becoming dependent on an agency for every small change.

  • For some organisations, WordPress can make sense. But for many SMEs, it introduces unnecessary maintenance, plugin management, security overhead and long-term complexity. UBC focuses on platforms that allow clients to move faster and manage their websites more confidently.

  • Yes. UBC has worked on large-scale public-facing platforms including healthcare, institutional and not-for-profit websites with complex navigation, multiple audiences and accessibility requirements.

  • Yes. Website structure, metadata, page hierarchy and content architecture are planned with both traditional SEO and emerging AI-driven search behaviour in mind.

  • Absolutely. Every website is designed mobile-first, with responsive layouts, accessible navigation and optimised performance across devices.

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