Franchise Handbook
Franchise Handbook
urban brand creative, is a leading digital growth agency, that specializes in crafting compelling franchise and sales handbooks for the fast food and casual dining sectors.
We make it stand out.
Our bespoke services encompass market analysis, strategic branding, cutting-edge digital solutions, and impactful design, all aimed at maximizing sales, enhancing revenue, and driving franchise success. Partner with us to unlock your brand's potential and achieve remarkable growth.
Our Franchise Industry Experience
Our Multidisciplinary Approach
By working with urban brand creative you will be creating a winning brand franchise sales handbook for your global brand, which involves a multidisciplinary approach, combining our various digital growth solutions skill sets and services to ensure a comprehensive, engaging, and strategically aligned document.
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Our strategic marketing team will outline effective marketing and advertising strategies that franchisees can implement locally. This includes digital marketing tactics like SEO, PPC, content marketing, and social media strategies tailored to different markets.
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Our analysts provide insights into market trends, target demographics, and competitive analysis. This data will inform the strategic direction of the handbook, ensuring it addresses the market effectively.
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Our skilled copywriters are needed to articulate the brand's value proposition, mission, and opportunities compellingly. Your content will be persuasive, clear, and tailored to the target audience of potential franchisees.
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Our specialists in branding will ensure the handbook reinforces your brand identity and values throughout. This includes consistent use of tone, style, and visuals that align with the brand's global image.
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Our talented graphic designers are crucial for creating an attractive and user-friendly handbook. This includes layout design, brand asset incorporation (like logos and colour schemes), and the creation of custom graphics to illustrate points visually.
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Our dedicated can source, select, and optimise high-quality images that reflect the brand's identity and values. This could include photographs of existing franchises, products, and promotional events, along with high quality authentic stock images.
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Our expertise in digital growth strategies can add value by integrating information on digital tools and platforms for franchise management, online marketing, and sales growth. This might include recommendations for social media use, online ordering systems, and customer relationship management (CRM) software.
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Advising on how to incorporate sustainable practices into the franchise operations, which can be a significant selling point for modern franchisees.
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We navigate local cultures to advise on adapting the handbook and franchise operations to fit local tastes and norms, particularly important for expansion into diverse markets.
“When we were relaunching into a very competitive EMEA market, we knew that we needed digital marketing partners on the ground that knew how to take a global brand and make it work in a local market. urban brand creative worked tirelessly with us to develop a comprehensive marketing strategy based on current retail and food trends, consumer insights and competitor benchmarking.”
- Ciara Rocca, Groupon Merchant Marketing Director EMEA
Project Timeline
For a streamlined and effective delivery of a brand franchise handbook project, we recommend a 6-stage delivery timeline of 25 business days, this process is highly coordinated and efficient. Here’s a detailed step-by-step process tailored to meet this schedule, focusing on key activities and deliverables at each stage:
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Capture the Brief: Conduct a detailed kickoff meeting to understand the client's vision, objectives, and specific requirements for the handbook. Discuss your brand values, target markets, and any digital strategy focus areas.
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Market Research: Immediately initiate comprehensive market research covering industry trends, target demographics, competitor analysis, and digital marketing best practices relevant to the franchise model.
Strategy Development: Formulate a strategy that encompasses brand positioning, digital growth solutions, and marketing tactics tailored to diverse markets.
Deliverable: Strategy Document and Research Findings Presentation to the client (Day 5) .
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Copywriting and Tone of Voice Development: Begin crafting content with an emphasis on the brand’s tone of voice, ensuring it aligns with Papa John's identity and appeals to global franchisees.
Design Conceptualization: Start the design process focusing on the handbook's layout, graphical elements, and initial device mock-ups for the digital version.
Deliverable: First Draft of Content and Preliminary Design Concepts (Day 10).
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Client Review: Present the initial drafts and designs to the client for feedback.
Revisions: Based on feedback, make necessary adjustments to the content, tone, and design to better align with client expectations and the project goals.
Deliverable: Revised Content and Design Drafts (Day 15).
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Final Design Lockdown: Complete all design elements, ensuring consistency and brand alignment across the handbook.
Copy Finalisation: Refine and finalise the handbook content, incorporating any last-minute client insights or feedback.
Digital Features Integration: Integrate digital elements, such as interactive components, digital mock-ups, and any multimedia content planned for the digital version.
Deliverable: Final Handbook Draft with Integrated Digital Features (Day 20).
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Final Client Review: Present the complete handbook and digital assets for final client approval.
Last-Minute Adjustments: Make any required tweaks or adjustments based on client feedback.
Delivery and Training: Officially deliver the final handbook. Provide necessary training or guidance on utilising the digital components and strategies recommended within the handbook.
Deliverable: Final Brand Franchise Handbook and Digital Assets (Day 25).