Digital Marketing
Digital Marketing
Digital Marketing is at the core of what we do, and we love it.
Driven by performance metrics and market insights, we craft digital experiences using emerging technology in thoughtful and innovative ways tailored to client needs.
We help brands implement digital marketing strategies that are geared to optimize, communicate and advocate. Our strategies help brands, expand their current reach and reach new audiences. We also help develop brand stories that help connect with their customers and encourage advocacy.
Our Digital Marketing Gifts
Marketing Strategy
Marketing Campaigns
Lead Generation
Content Marketing
Email Marketing
Search Engine Marketing
Search Engine Optimization
Social Media Marketing
Digital Marketing Process:
Research
We take a holistic look at your competitive landscape, industry trends, and target audience. We conduct market research to understand your brand’s potential and make informed decisions.
Collaborate
You’re the expert in your business, but we’re the digital marketing masters—sounds like the perfect team, right? We work with brands in a hands-on way to outline their objectives as well as their short- and long-term goals. Then, we bring them to life.
Strategy
Seamlessly combining research, data, and a human-first approach, we mindfully craft multi-channel marketing strategies that keep your goals, your audience, and your objectives in mind.
Execute
From messaging to optimizing creative assets and everything in between, you can rely on us to execute your strategy and connect your brand with those who matter most—your customers.
Related Digital Marketing Projects
Industry: Designer Baby Furniture | Gaia Baby
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Industry: Bar + Restaurant | Hyde Dublin
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Industry: eCommerce | Groupon
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Industry: SaaS/Tech | 86 Software
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Pet Supplements | Coastal Nutrients
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Industry: Coffee + Tea | Java Republic
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Why Digital Marketing?
Why Digital Marketing?
Do you own a business or brand and need help advertising it online or are you too busy to focus on that side of things? Why not have more time focus on the day to day running of your business and we will take care of your digital marketing needs.
Doing business on the high street has never been more competitive. How to effectively trade against larger businesses with expensive resources can be difficult. Maximising customer experience and revenue streams for a business are essential.
We can work with you and your business in achieving this.
What we do
We’ve produced innovative, award-winning projects and campaigns through a focus on collaboration and consumer behaviour. Digital Marketing is at the core of what we do, and we love it.
Our approach is collaborative. Primarily, we’ll want to know everything about your brand and what you’ve done. Later on, our aim is to accomplish maximum potential of your business by establishing a robust digital presence in your industry.
We form close relationships with our clients and we immerse ourselves in their business goals, so that we can use our skills and experience to deliver expected results across all the channels including Social Media Marketing, Paid Advertising, SEO.
We use research and data to inform your Digital Marketing activity across all channels, removing assumptions and wasted spend to deliver the strongest return possible for your budget.
Working with the team at UBC has been invaluable to our business. The team went above and beyond to understand where we were at that point in time and what we wanted to achieve. Every interaction was enjoyable, creative brain storming and amazing results.
- Gwen McSweeney, Woodbrige Porter
Social Media Management
Social Media Management
Social Media helps your brand to explore more platforms which help you to generate more sales and increase awareness of your product/ services among the target audiences.
We focus on building your brand presence on all the popular social media sites like Facebook, LinkedIn, Instagram and Twitter. We offer regular brand messaging on the best social media sites in your industry which can help to attract consumers for enhanced brand recall.
Our Social Media Management Services
Social Media Auditing
Review branded marketing assets
Review social media + digital footprint: Facebook + Instagram + LinkedIn + Twitter + YouTube
SWOT report
Review branded marketing assets
Performance audit
Deep dive competitor analysis
Recommendation + Plan
Organic growth plan
Social media advertising plan
Social Media Management
Analysing the target audience personas + segmentation of the accurate audience
Choosing the right platforms
Social media calendar
Content management
Managing social media shops
Performance tracking from Native social media analytics: Facebook + Instagram + LinkedIn + Twitter + YouTube
Digital Promotion
Digital Promotional Campaign Management
Promotional campaigns help your business to expand its reach among the lookalike audiences of your business in exchange for the fixed budget which you are willing to invest in Paid Advertising.
We aim to create a cost-efficient promotional campaign after analysing your target market, personas and benchmarking your competitors. after analysing all the actors, we define your goals of the campaign and forecast the estimated sales and awareness which will be generated from the campaign.
Our Digital Promotional Campaign Management Services
Google Ads Campaign Management
Creating ads accounts
Budget allocation + bid strategy
Keyword search + forecasting
Google Keyword Planner Analysis
Selection of keyword types
Creation of Ads
Social Media Advertising Campaign Management
Campaign planning strategy
Targeting the audience
Budget allocation
Designing ad mock-ups
Developing ad creatives + copy
Publishing the ads
Performance tracking
Email Marketing
Email Marketing
Email Marketing is a crucial aspect in order to promote your products or services to the customers on a regular basis. Whether you are already using other marketing channels to promote your brand or recently entered the race of marketing, it’s an important and most valuable stage where you attract your customers on a personal level.
We analyse a user journey to deliver an excellent email marketing campaigns for your customers. By focusing on a unique value proposition we answer why and how your services and products will give value to your customers. We focus on promotional campaigns, automated campaigns and lead generation campaigns. Lastly, we focus on branding and give each template a personal touch of your brand which allows you to build relationships with leads, customers and past customers.
Our Email Marketing Management Services
Email Marketing Campaign
Setting up email marketing account
Designing the templates + email copy
Creation of the audience segments
Scheduling the email
Measuring the performance
Performance reports
Email Marketing Plan
Email marketing automation tools
Estimated campaign duration + live dates
Content + Copy
Audience segmentation strategy
Mock-up templates
Estimated result analysis
Search Engine Optimisation
Search Engine Optimisation (SEO)
SEO is an important way to increase your website’s visibility for relevant searches. The better the visibility of your pages have on search engine result page, the more likely you attract Google and Bing bots to crawl pages on the web.
As search is the primary source of digital traffic for brands and complements other marketing channels, we focus on the SEO of the website. We make sure to get greater visibility and ranking in search engine result page (SERP) than your competitors by adding relevant keywords, meta title, description and alt-text. In addition to this, we focus on content & write-ups, crawlers & robots, link building, redirects, sitemap, structured data, mobile search etc. The process of SEO which UBC offers you have a greater impact in developing the search engine ranking of your website.
Web-design + E-commerce Store Development
Web-design + E-commerce store development
E-commerce websites i.e. “online stores” will enable consumers to discover, compare and purchase desired products or services under one single platform. As an online store allows your customers to shop conveniently with just one click, it is a rational decision to invest time, efforts and money in an e-commerce website to increase sales and revenues.
Here at UBC, we focus on creating a personalised e-commerce store according to your firm and industry. We design B2B, B2C and C2C (third party) store according to your business needs. We stress on creating an excellent user experience for the users which allows them to find the desired products within few clicks.
Get ready to scale with an impactful e-commerce website
