Sales & Marketing Assets

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Your Sales Assets Shape How People Buy, Back And Choose Your Business

Whether it’s a pitch deck, franchise handbook, product catalogue, promotional campaign, point-of-sale display or exhibition stand, every sales and marketing asset shapes how people understand your offer. The right assets build trust, create clarity and help turn interest into action.

Are your sales and marketing assets helping people say yes to your business?

UBC creates commercially focused sales and marketing assets that help organisations sell, pitch, fundraise, franchise, promote and scale with more confidence.

What We Build

  • Pitch Decks & Investor Presentations

    Designed to help businesses communicate ideas, secure investment, gain stakeholder buy-in and present growth opportunities with clarity and confidence.

    Includes: Pitch decks, investor presentations, fundraising materials, executive summaries and growth presentations.

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    Sales Decks & Presentations

    Sales materials designed to support conversations, demonstrate value and help teams communicate products, services and solutions more effectively.

    Includes: Sales decks, presentation templates, partnership presentations, proposal presentations and capability-led sales materials.

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    Sales & Marketing Literature

    Printed and digital assets that help businesses explain what they do, showcase their offering and support sales and marketing activity.

    Includes: Corporate brochures, company profiles, product catalogues, sales brochures, product sheets and capability statements.

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    Brand Guidelines & Corporate Communications

    Tools and documentation designed to create consistency across teams, locations, departments and external communications.

    Includes: Brand guidelines, brand handbooks, internal communications, employer branding assets and corporate communications materials.

  • Retail & Point of Sale Assets

    Sales-focused materials designed to support campaigns, promotions and customer engagement at the point of purchase.

    Includes: Point of sale displays, retail activation assets, shelf-edge promotions, campaign materials, window graphics and in-store signage.

  • Franchise & Expansion Packs

    Structured systems and documentation designed to support franchise recruitment, onboarding, growth and multi-location expansion.

    Includes: Franchise sales packs, franchise handbooks, recruitment materials, onboarding documents and expansion presentations.

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    Tender & Procurement Documents

    Structured bid, tender and procurement materials designed to help organisations present their offer clearly, professionally and in line with submission requirements.

    Includes: Tender responses, bid documents, PQQ submissions, framework applications, capability statements and supporting appendices.

  • Merchandise & Promotional Assets

    Branded assets designed to increase visibility, support campaigns and extend brand presence beyond traditional marketing channels.

    Includes: Promotional merchandise, branded apparel, event materials, giveaways, packaging concepts and campaign support assets.

Our Process

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    Discovery & Objectives

    We start by understanding the audience, purpose and outcome the asset needs to achieve.

  • Structure & Messaging

    Structure & Messaging

    We organise the content, shape the narrative and create a clear framework before design begins.

  • Design & Visual Development

    We develop concepts, layouts and visual assets aligned with your brand, audience and communication goals.

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    Review & Refinement

    Feedback is gathered, refinements are made and the asset is polished for clarity, consistency and impact.

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    Final Delivery & Rollout

    Approved assets are prepared for print, presentation, digital distribution or internal deployment.

Choose the Right Commercial Asset Approach

Different businesses need different levels of support. Whether you're creating a single pitch deck, building a suite of sales materials or preparing for growth, we help identify the right assets, structure and delivery model for your objectives.

01. Single Asset Projects

Ideal for businesses that need one high-impact deliverable to support a specific goal, presentation or campaign.

Examples include: Pitch decks, investor presentations, company profiles, product catalogues, franchise handbooks and corporate brochures.

02. Asset Systems

For businesses that need multiple connected assets designed to work together across sales, marketing and business development activities.

Examples include: Sales decks, case studies, proposal templates, product literature, POS assets, capability statements and supporting marketing materials.

03. Commercial Asset Programmes

For organisations building or refreshing their wider sales and marketing toolkit to support growth, expansion, investment or market activation.

Examples include: Investor readiness programmes, franchise expansion materials, retail activation campaigns, sales enablement systems and multi-location growth initiatives.

 “UBC supported everything my business needed — not just the website. They helped shape my services, create a brand and logo, and guided me step by step with care and clarity. You need this level of personalised service!”

 Kathryn McCabe | Founder, The Change Agency
Sector: Change Management / Coaching

More Client Wins ➜

Recent Digital Growth Projects

  • Papa Johns Pizza

    Industry: Quick-Service Restaurants (QSR)
    Crafted strategic global franchise handbooks and confidential commercial resources, accelerating Papa John’s growth across APAC, EMEA & LATAM, ensuring seamless international market positioning.

    Global Franchise ➜

  • Groupon Merchant

    Industry: eCommerce & Technology
    Groupon Merchant needed a multi-market refresh for 13 EU markets. Our prototype, persona-based marketing, and reimagined case studies delivered a unified brand experience—fueling subtantial growth.

    See The Results ➜

  • Sage

    Industry: SAAS/Technology
    Learn how our persona-driven microsite and multi-channel buyer persona campaign elevated Sage’s partner enablement—cutting deployment times, boosting ROI, and earning worldwide recognition.

    Case Study ➜

  • O'Driscolls Irish Whiskey

    Industry: Alcohol & Beverage | Spirits & Distilling
    Discover how our full digital growth solutions & brand activation propelled O’Driscoll’s into an award-winning challenger brand—taking on the market leaders —and exporting 100,000+ cases to the US, EU & Africa in just 18 months.

    Distil the Difference ➜

  • The Coombe Hospital

    Industry: Healthcare / Public Sector
    Rebuilt one of Ireland’s busiest hospital websites—delivering 200+ pages of accessible UX, a patient-first mega menu, and a digital handbook. Designed to reduce bounce, and serve 4.5M+ visitors a year.

    Learn More ➜

  • McWilliam Bags

    Industry: Retail & eCommerce | Lifestyle Brand
    From niche sailing roots to national demand. Full digital growth including eCommerce, art direction, Franchise model and campaigns — delivering a +100% increase in online sales and rapid market expansion.

    See The Growth →

  • XIN Gin

    Industry: Alcohol & Beverage | Spirits & Distilling
    We did full digital growth solutions including brand activation, visual storytelling, Shopify e-commerce, and social campaigns. Award-winning launch, €6.5m raised, 7x ad ROI, and rapid export expansion.

    See the Results →

  • GAIA Baby

    Industry: Designer Baby Furniture
    We repositioned Gaia Baby into the premium market with a full brand evolution, powerful multi-currency eCommerce solutions, & strategic digital campaigns, driving social reach & partnerships with export partners.

    Experience the Journey ➜
  • Hyde Venue

    Hyde Venue

    Industry: Bar + Restaurant
    A full-scale digital growth transformation from Brand Activation to eCommerce, Our branding, menu design, world-class photography, videography & bold social campaigns positioned Hyde as a premium hospitality destination.

    See the Success ➜

  • Let them Talk Beauty

    Industry: Beauty & Cosmetics | Influencer Branding
    From Gogglebox to Global Gloss. Full digital growth solutions including rebrand, e-commerce, and social activation. Multi-award-winning beauty brand with national reach and unstoppable momentum.

    See the Glow ➜

  • Teddy's Ice Cream

    Industry: Food & Beverage | Franchise | Retail
    Retail franchise upgrade: mobile-first eCommerce + rebrand for Teddy’s—unified digital footprint, multi-location menus, reviews, and sales collateral to scale year-round.

    Taste The Difference ➜

  • Cronin Architects

    Industry: Architects | Professional Services
    Contemporary rebrand & responsive website for an award-winning, sustainable practice—spotlighting work, speeding routes to sector proof, standardising proposals, and primed to win tenders.

    See The Results ➜

  • Clan Colla Irish Whiskey

    Industry: Alcohol & Beverage | Spirits & Distilling
    Full digital growth solutions including brand activation, content, Shopify e-commerce, and social campaigns. Premium whiskey launched with early sales traction and built for retail and export scale.

    View the Project ➜

  • Brusna Falls

    Industry: Hotels & Leisure
    Full rebrand, naming strategy, and brand architecture for a heritage hotel reborn on Ireland’s west coast. Inspired by nature and the Wild Atlantic Way, delivering a calm, premium identity across every guest touchpoint.

    See the Difference ➜

  • Coastal Nutrients

    Industry: Organic Pet Supplements
    From startup to pitching ALDI—bold branding, eCommerce, and digital growth took Coastal Nutrients from launch to sales growth, premium positioning, and a thriving B2B & B2C model, they’re redefining pet wellness retail.

    See the Growth ➜

  • Java Republic

    Industry: Coffee + Tea
    A bold brand push—competitor insights, high-impact print & digital campaigns, and a social media takeover drove 5x traffic and boosted footfall. Java Republic strengthened its premium position in Ireland’s specialty coffee market.

    Learn more ➜

  • Burns Farm Meats

    Industry: Agri-Butchers
    With 280 years of heritage, Burns Farm Meats leveraged eCommerce, branding & digital strategy, achieving 8x online sales growth, premium market positioning, and expanded B2B/B2C reach, redefining modern organic retail.

    Learn more ➜

  • Fitzers Catering

    Industry: Institutional Catering
    Delivered a full-service brand evolution, with a new website, dynamic videos, engaging photoshoots, corporate magazine, brochures, and strategic campaigns, driving tender wins and market leadership.

    Explore the Evolution ➜

  • Herbstreet

    Industry: Restaurant
    An award-winning Dublin favourite—Herbstreet’s brand refresh, eCommerce, strategy drove 3.5x traffic and 20% sales growth. Bespoke menu design, online reviews, boosted engagement and strengthened customer loyalty.

    Learn more ➜

  • ARETE - UCD

    Industry: Education + Augmented Reality
    Launched a vibrant, engaging new brand identity for UCD / ARETE, blending design simplicity, multi-lingual appeal, and playful visual messaging to connect across borders and clearly resonate with young learners.

    Click Here ➜

  • Esquires Coffee

    Industry: Coffeehouse Chain
    Boosted Esquires Coffee's presence with engaging in-house POS marketing, compelling menu designs, and professional photography—driving higher footfall, customer spend, and enhancing brand visibility.

    Esquires Coffee Story ➜

FAQs

  • Urban Brand Creative is a founder-led strategic growth partner offering full digital growth solutions. Since 2016, we’ve delivered 100+ brand, website and digital growth projects, supported by 100+ five-star reviews. We work best with ambitious clients who have clear goals, realistic budgets, defined timelines and a desire to move from disconnected activity into a joined-up growth system.

  • Yes. Many clients come to us with an idea, rough notes or existing materials rather than a finished document. We can help structure content, refine messaging, organise information and create professionally designed assets that are clear, persuasive and aligned with your objectives.

  • It depends on your objectives. Some businesses only need a pitch deck or company profile, while others benefit from a connected suite of sales, marketing and communication assets designed to work together across multiple touchpoints.

  • Yes. We work with startups, small businesses, retailers, restaurants, charities, franchise operators and established organisations. Whether you need a single brochure, a new menu, a pitch deck or a complete suite of sales and marketing assets, we tailor the approach to your objectives, timeline and budget.

  • Budgets vary depending on the complexity, content requirements and number of deliverables involved. Following an initial consultation, we'll recommend the most appropriate approach and provide a clear proposal aligned with your objectives and budget.

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