Good Karma Clause

Dear Client,

First off, thank you. It’s been an absolute pleasure working with you on this project. We’re proud of what we’ve built together and genuinely excited to see your brand thrive and scale. Your investment in strategy, design, and execution shows courage and vision, and we believe you’re poised for real success.

Urban Brand Creative delivered a full-service digital growth solution tailored to your business. We listened, we challenged, and we delivered above and beyond the original brief — from branding and strategy to execution and optimisation. We believe that your brand is now in a significantly stronger position to raise awareness, build customer trust, and grow revenue.

Now, there's just one final (and crucial) step to honour the terms of your agreement: activating the Good Karma Clause.

Kind regards & let’s grow!
Keith Bradshaw
Founder, Urban Brand Creative
www.urbanbrandcreative.com

Good Karma (noun):

“The positive energy returned when people do the right thing”

In business, that means fairness, transparency, and mutual benefit

At Urban Brand Creative, the Good Karma Clause reflects this spirit — we offer significant discounts in exchange for authentic testimonials and website credit.

It’s simple: we deliver extraordinary value. You share your experience. Everyone wins.

What You Get vs. What It Costs

This will take approximately 20 minutes of your time. That’s it.

In return, you receive a discount worth thousands of euros on your project. It represents a huge return for a few minutes of genuine feedback and a backlink.

We’re doing this to build social proof. You’ve already said you’re happy with the work. We just need you to say it publicly. Your testimonial isn’t only a formality – it's a massive help to a small, independent Irish agency that gave you months of value.

What You Signed:
The Good Karma Clause (Summary)

As per your signed agreement (see Clause B.2 of your contract), you were offered a promotional discount of €15,000, reducing your total project cost.

This discount was conditional upon the following:

  1. Posting public-facing testimonials on key platforms (see instructions below)

  2. Adding a footer tag to your website linking to: www.urbanbrandcreative.com

  3. Completing both steps before handover or website launch

If these conditions are not met within 7 calendar days of this notice, we are required to issue a final invoice for the balance.

Your Two Options

  • Comply and Keep the Discount

    ➜ Complete the testimonial process (5 platforms)

    ➜ Add the website footer tag (we can do this for you)

    ➜ Submit screenshots as proof

    ➜ We launch the site and wrap up deliverables

  • Skip Compliance & Pay Full Price

    ➜ Decline to provide testimonials or tag

    ➜ Receive invoice for the full balance

  • Let us know

    We hope you choose Option 1 — it keeps your costs low and helps us grow through positive word of mouth. But either way, let us know how you'd like to proceed.

What Should I Say in the Testimonial?

Here are suggested talking points to help you write your review. Please write in your own words. Avoid copy/pasting across platforms.

You could mention:

  • What type of project we worked on together - e.g. web design, ecommerce, full digital growth solutions, brand activation etc.

  • That you felt listened to and supported throughout

  • That we delivered exactly (or more than) what was promised

  • That our team were friendly, professional, and solutions-focused

  • That your brand feels stronger and more visible now

  • That you're moving forward with more confidence

  • That you're excited about the future based on this work

Keep it real. Be positive. Speak in your voice.

Important: Before posting anything publicly, please send us your testimonial drafts for a quick review. We reserve the right to approve testimonials under Clause B.2 to ensure alignment with brand messaging and platform guidelines. We may suggest light edits to strengthen the impact and avoid content being flagged or removed.

For inspiration, here are some previous client testimonials 👇🏼

How to Complete Your Testimonials (In Priority Order)

Follow these simple steps to complete your testimonial posts!

Step 1: Draft your testimonials using the talking points above. Be original. Don’t paste the same review on multiple platforms or it may get flagged.
Step 2: Email your drafts to hello@urbanbrandcreative.com for a quick review and greenlight.
Step 3: Once approved, follow the links below to post them:.

✅ #1. Google Review (Mandatory – Worth 20%)

Click Here to Post on Google

✅ #2. Trustpilot Review (Mandatory – Worth 20%)

Click Here to Review on Trustpilot

✅ #3. LinkedIn Recommendation (Required – Worth 10%)

Connect with Keith Bradshaw and he’ll send you a recommendation request.

✅ #4. Facebook Review (Required – Worth 10%)

Post a Facebook Review

Scroll to the "Reviews" section on the left-hand side of the page, click "Write a Review," rate us, and post your thoughts.

✅ #5. Bark Review (Required – Worth 10%)

Review on Bark


✅ #6. Website Footer Tag (Required – Worth 30%)

We will implement the following tag on your website:

"Website by Urban Brand Creative"

Conditions:

  • Must remain live for 36 months

  • If a new site is created during this period, the tag must be re-added

  • If the tag is removed early, a pro-rata amount may be re-invoiced

Total: 100%

All must be completed to receive the full discount. No partial discounts will be given.

FAQs & Troubleshooting

  • This will take approximately 20 minutes of your time. That’s it.

  • A: Trustpilot or Google may remove it. Please tweak the language for each post.

  • A: No. The contract requires publicly verifiable reviews.

  • A: Try a different device or browser. If still blocked, contact us.

  • A: Screenshot each published review and send them via email or message.

  • A: The discount is forfeited and the full balance will be invoiced immediately.

  • A: It’s like filling in a short form. Click the link we provide, click the stars, and type or paste your feedback.

  • A: A screenshot is a picture of your screen. On Windows: press PrtSc and paste into an email. On Mac: press Cmd + Shift + 4. On phone: press power + volume down. If that’s confusing, just send us a photo of your screen.

Full Good Karma Clause (As Signed in Clause B.2 of Your Contract)

  • Urban Brand Creative offers a €xxx discount on the project, reducing the cost to €xxx, subject to the following conditions:

    Compliance Obligations:

    • Testimonial Submission: The client is required to submit live, public-facing positive testimonials on specified digital platforms. The platforms include Google Reviews, Trustpilot, Facebook Business Page, LinkedIn, and Bark. Each testimonial must be verifiably visible to the public. Attempts to post or incomplete postings that are not publicly accessible do not fulfil this obligation.

    • Website Tagging: The client must implement a footer tag on their primary website, which includes a hyperlink to www.urbanbrandcreative.com

    • Timeframe for Compliance: All obligations under the Good Karma Business Clause must be fulfilled before the handover of the project outputs or the website launch, as specified in the project timeline detailed in Section 1 'Service Contract' of this Agreement.

    • Approval: Testimonials must be verifiably visible to the public. Urban Brand Creative reserves the right to approve testimonials to ensure alignment with brand messaging.

    Consequences of Non-Compliance:

    • Failure to meet these requirements within the specified timeframe shall result in the forfeiture of the promotional discount. In such an event, the client shall be liable for the payment of the full contract value of €xxx.

    • This condition is intended to ensure the fulfilment of mutual benefits under the terms of this Agreement and to maintain the integrity of the promotional partnership with Urban Brand Creative Ltd.

    Acknowledgement and Governing Law:

    • By signing this Agreement, the client explicitly acknowledges and agrees to these terms. The enforceability of this clause shall be governed by and construed in accordance with the laws of Ireland.