Case Study:
Herbstreet Restaurant
UBC: Dublin Digital, Marketing + Web Design Strategies
A post-lockdown rebrand for one of Dublin's top restaurants
Digital Strategy | Branding Refresh | Web Design | Website Development | Menu Design | Creative Design | Promo Posters |Logo |
Client: Herbstreet
Industry: Restaurants
Herbstreet Restaurant is an iconic Dublin award winning family-owned neighbourhood restaurant, nestled in the heart of the digital docklands.
For over a decade these culinary crusaders have served award winning fare to one and all - with rave reviews. They have regularly been voted the much coveted ‘top 5 brunch in Dublin’ award.
The challenge
➜ Give an iconic Dublin venue a digital brand refresh for the next generation of diners.
➜ Distil the magic from our clients head, into tangible digital + marketing assets - menus, website and promotional materials.
➜ These guys are service industry legends! Create a broader platform and marketing strategy for them moving forward. Better defined value proposition in a post-lock down services.
What we did
➜ Full brand Identity refresh.
➜ New ecommerce website with ‘click & collect’ and ‘online reservations’.
➜ Bespoke 6 x menus engineering and design (breakfast, lunch, brunch, supper, drinks + cocktails).
➜ Digital marketing strategy + support.
➜ Promotional point of sale posters.
What we achieved
➜ Beautiful ecommerce website.
➜ SEO + mobile compatible.
➜ 3.5x increase in traffic.
➜ 20% increase in sales.
➜ Digital marketing assets for service, social media platforms and traditional print media.
➜ Increased brand awareness and customer satisfaction though integrated online reviews.
It was great working with UBC. We opened the restaurant 13 years ago and our website , branding and marketing awareness were all in need of a good sprucing up.
Keith laid out the steps in a very detailed fashion and guided us through the stages effortlessly.
Would highly recommend working with them.
