Case Study:
Joe Greene Menswear
UBC: Dublin Digital, Marketing + Web Design Strategies
Full Scale Digital growth solutions for…
Client: Joe Greene Menswear
Industry: Fashion
Client Requirements
Digital Strategy | Branding | Web Design + Development | B2B + B2C Strategy | Commercial Partner Assistance | Digital Support +Training | eCommerce | Creative Design | Social Media | Influencer Handbook | Corporate Rebranding | Copy + Content | Email Marketing | Press + Comms | Competitor Benchmarking
A brand that believes in providing the best quality clothing for men with a focus on style, comfort and practicality.
A fundamental of the Joe Greene Menswear design philosophy was to ensure that all of our products would be multi-functional and last beyond the norm, fitting into for your home life for many years.
Truly Sustainable, Design Led, Inclusive & Proud of it.
The challenge
➜ Work with this iconic 2nd generation menswear store.
➜ Help a business scale up with outsourced brand and marketing project management.
➜ Next generation of business owner, the client was too close to the brand.
➜ Repositioning products into a premium status.
➜ Developing an international multi currency e-commerce website.
What we did
➜ Redesign of an international, multipurpose + multi currency eCommerce store.
➜ Devised integrated digital lead generation strategy + Market Qualified Leads.
➜ Competitor benchmarking + industry benchmarking.
➜ Respect the heritage: evolution not revolution.
➜ Better defined value proposition, products and services.
➜ Social Media Content and Management.
➜ Influencer + Collaboration Handbook.
What we achieved
➜ Beautiful, easy to shop multi currency eCommerce websites.
➜ 3.5x increase in Sales.
➜ Sales deck + assets for commercial partners, retailers & future stakeholders.
➜ SEO + mobile compatible.
➜ 10x increase Reach on Socials.
➜ Redefined brand + products into the premium category in the marketplace.
Keith and the team at UBC have created a fantastic website that will be of huge benefit to our business. From our initial meeting the team developed a clear marketing strategy and a vision for our store; they offered a comprehensive competitor analysis which was a huge help in understanding our market and gaining an insight into establishing an online presence. They understood the essence of our business and I felt they genuinely cared about helping us reach new levels of success. I couldn’t be happier with how our website looks and works. It is not only beautiful and professional but it is user friendly and represents our brand excellently. The whole process was made really enjoyable and easy with every detail considered. Highly recommend the talented team at UBC, they went above and beyond.
- Cianna Greene Owner, Joe Greene Menswear .
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