CASE STUDY:
MAGGROW
UBC: Dublin Digital, Marketing + Web Design Strategies
From tech start-up to multi national Series A hero
Client: MagGrow
Industry: Agri-tech
Client Requirements:
Brand Identity | Web Design | Marketing Strategy | Partner Co-Marketing Campaigns | Case Studies | Sales Decks | Social Media | Logo | Icons | Promo Brochure | Branded PowerPoint Templates | Promotional Materials | Pull Up Banners | Trade Show Booth Design | Trade Show Assets
MagGrow is a patented, proprietary technology that significantly reduces waste associated with conventional pesticide applications, delivering your important plant protection products where they matter the most.
MagGrow, which develops crop-protection tech, was founded in 2013 at NovaUCD. It now has a team of more than 30 people, with operations in Europe, the US, Canada, Australia and more.
The latest Series A round brings the total raised by the company to €18m.
Challenge
➜ Work with a ambitious start up to reach a multi-lingual global market
➜ Make agricultural technical (agri-tech) products accessible to to a broader platform
➜ Create a brand and marketing growth strategy to allow continued growth into new geographical markets and allow new routes to market
What we did
➜ Refined full brand identity.
➜ Devised integrated digital lead generation strategy + Market Qualified Leads
➜ Best in practice lead generating B2B corporate website
➜ Better defined value proposition across services + case studies
➜ Defined commercial partner + client structure
What we achieved
➜ Aligned Sales + Marketing strategy assets
➜ Beautiful multi-lingual corporate website
➜ SEO + mobile compatible
➜ Commercial partner portal
➜ Dedicated commercial partner gated resources
➜ Sales deck + assets for commercial partners
➜ Better defined value proposition + services
Over the last 3 years, Keith + Urban Brand Creative has proven to be a continuous and indispensable strategic brand and marketing growth resource for MagGrow, as we continue to ambitiously scale and enter new markets both at home and abroad. They have been invaluable in helping us develop and evolve our online brand awareness, marketing tone, and value proposition, culminating in designing a best in practice lead generating multi-lingual web site, that showcases our innovative MagGrow products. They have also ensured that our sales and marketing process is efficiently aligned throughout the journey. We look forward to continuing our successful collaboration in the coming years as MagGrow continues to scale.
