DIGITAL MARKETING MANAGER
Chill Insurance is now one of Ireland’s fastest growing insurance brokers. Due to our rapid and continued growth we are currently looking to recruit a strong Digital/Online Marketing Manager
The successful candidate will report directly to the Head of Marketing and will have sole responsibility to drive growth and revenue.
As a Senior Digital/Online Marketing Manager, you are responsible for a digital team to optimize our entire web presence utilizing social tools, content, PPC and display to help drive leads and sales. This is a challenging role for a highly committed and results-orientated person to prove themselves in a challenging and fast-paced environment.
Responsible for the overall digital strategy from conception through to implementation and analysis of results.
Create and manage integrated digital media campaigns incorporating PPC, Display Advertising, Social Media, Email, Content marketing and more.
Effectively manage the digital team, channels and budget to maximise online enquiry level and ROI.
Responsible for the end to end online customer experience and usability of the Chill websites – identify opportunities to optimise and improve online conversion rates.
Work closely with our IT team on new web projects, from scoping to design, managing implementation and testing.
Lead the planning, implementation, management and analysis of all SEO campaigns.
Assist with PPC campaign planning, implementation and analysis.
Manage and contribute to the creation of digital media assets and artwork for social media, advertising, presentations and website projects.
Manage and optimise the distribution of content across different digital channels to maximise exposure and drive awareness.
Lead and manage the relationships with external agencies and suppliers
Present proposals, progress reports, results and findings to stakeholders at senior management level.
Consistently assess domestic and international market activity, provide insights and identify opportunities for growth to deliver a world class online customer experience.
Experience and Education
BSc/BA in Marketing/Digital Media or equivalent experience in Marketing Manager role.
High energy and results-orientated individual, an innovator with a passion for all things digital.
A track record in successfully promoting and building brands online.
Strong project management skills – ability to manage numerous projects and organise
Web design experience using Adobe Creative Suite, Sketch, InVision or similar tools.
Understanding of Content Management Systems (WordPress, Joomla, etc.) and web development technologies generally.
Ability to understand and interpret data to draw out valuable insights. Experience with web analytics tools.
Experience measuring and evaluating SEO initiatives.
Be a leader, with the ability to effectively communicate with, influence and constructively challenge key business stakeholders.
UI/UX qualification, Google SEO certifications a bonus.