ROCKETS RESTAURANTS
Helping an iconic brand engage on social
Marketing Strategy | Creative Services | Food Photo-shoot | Graphic Design | Retail Poster Design | Menu Design | Social Media l Grab + Go Menus | Combo Meal Deals Design | Label Design
Client: Rockets Restaurant
Industry: Multi Brand Restaurant
The Rocket Restaurants Group is an Irish-owned and privately-held, multi-brand restaurant company focused on franchising. 52 Brick & Mortar Restaurants and 20 Delivery & Pick-Up Kitchens across Ireland, Northern Ireland and Germany.
The challenge
➜ Gain increased brand awareness for the newest fast casual chain arrival in an already crowded market.
➜ Translate and adapt global brand messaging to suit a local market, without losing authenticity.
➜ Compete for a market share of the grab and go food and fast casual market.
➜ Social Media Strategy in a new market.
What we did
➜ Deep-dive competitor benchmarking highlighting price points for combo menus.
➜ Social media ‘takeover’ campaign
➜ Created photoshoot for use across all print and digital media.
➜ Creative services for across creating content and for all digital and print channels.
➜ Series of POS promo materials for nationwide stores.
➜ 12 month menu marketing calendar.
What we achieved
➜ 2 x seasonal print + digital campaigns.
➜ Increased digital + social traffic.
➜ Enhanced penetration of targeted demographic.
➜ Uptake on revenue through increase on lunch time footfall and average spend through combo meal deal offering.
