Case Study:
Cana Consultancy
UBC: Dublin Digital, Marketing + Web Design Strategies
Helping a captain of industry of a global firm to go solo
Client: Cana Consultancy
Industry: Supply Chain + Business Management Consultancy
Client Requirements:
Brand Identity | Web Design | Marketing Strategy | Sales Decks | Social Media | Logo | Icons | Promo Brochure | Promo Video | Branded PowerPoint Templates | Copy + Content | Business Cards | Stationary | Head Shots
Cana Consultancy, are the leading professional services firm in assisting fast moving consumer goods (fmcg) and foodservice companies to grow. Be it an early stage or established company, they do this by optimising their operating model, defining a clear commercial strategy and organisational planning.
Challenge
➜ Work with a talented FMCG leadership team with no experience in branding and marketing.
➜ Distil the magic that lived in their heads in order to create a compelling brand narrative.
➜ Create a brand and marketing growth strategy to allow continued growth into new geographical markets and allow new routes to market.
What we did
➜ Created full brand identity.
➜ Devised integrated digital lead generation strategy + Market Qualified Leads.
➜ Best in practice lead generating B2B corporate website.
➜ Better defined value proposition across services + case studies.
➜ Defined commercial partner and client structure.
What we achieved
➜ Aligned Sales + Marketing strategy.
➜ Beautiful corporate website.
➜ SEO + mobile compatible.
➜ Double digit increase in sales within 90 days.
➜ Project Return of Investment within 120 days.
➜ Sales deck and assets for commercial partners,
➜ Better defined value proposition + services.
