Branding, Rebranding & Activation

From new product launches to full rebrands, UBC builds commercially focused identity systems designed for real-world growth.

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Great Businesses Still Lose Customers To Better Branding

You may have a strong product, ambitious growth plans or a genuinely great service — but if the brand feels unclear, inconsistent or outdated, people notice.

Is Your Brand Reflecting The Business You’ve Actually Built?

Whether you’re launching something new, evolving an existing identity or repositioning for the next stage of growth, your brand should create clarity, trust and recognition across every touchpoint — not confusion, inconsistency or missed opportunity.

Since 2016, Urban Brand Creative has delivered 100+ branding, website and digital growth projects across healthcare, hospitality, retail, not-for-profit, SaaS and eCommerce — helping businesses build brands designed for real-world growth and long-term consistency.

What We Build

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    Brand Strategy

    Positioning, audience clarity, market context, value proposition and direction before design starts.

  • Brand Identity Design

    Logo systems, visual language, colour, typography, graphic devices and recognisable brand assets.

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    New Product & Brand Development

    Turning early-stage ideas into commercially ready brands through naming, identity, packaging and launch systems.

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    Packaging & Label Design

    Packaging systems, product labels and visual applications designed for retail, digital and physical environments.

  • Brand Collateral & Campaign Assets

    Posters, brochures, pitch decks, POS materials, signage, social assets and promotional design systems.

  • Brand Guidelines & Toolkits

    Structured usage systems, templates and guidelines that keep brands consistent across teams and platforms.

  • Website & Digital Brand Systems

    Websites, social systems, presentations and digital touchpoints aligned to the wider identity system.

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    Brand Activation & Launch Support

    Campaign assets, rollout materials and launch-ready creative designed to introduce the brand consistently across channels.

Our Process

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    Discover

    We start by understanding your business, audience, market position and existing brand equity before any creative direction is explored.

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    Define

    We shape the strategic direction of the brand — clarifying positioning, messaging, tone of voice and the level of change required.

  • Design

    We develop visual identity routes, logo concepts, typography, colour systems and creative directions that bring the brand to life.

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    Develop

    We build out the wider brand world across real applications — from websites and social media to packaging, signage, presentations and campaigns.

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    Deliver

    We refine the final identity and package everything into practical assets, guidelines and rollout materials ready for consistent launch and long-term use.

What Kind of Brand Change Do You Need?

Not every business needs a full rebrand. We offer focused engagement models designed around the level of change your brand actually needs.

01. Brand Activation

You’re launching something new — a business, product, service, campaign or new direction — and need a clear identity system that helps the market understand who you are, what you offer and why it matters from day one.

02. Brand Evolution

Your existing brand still has value, recognition and trust, but it no longer reflects the quality, ambition or direction of the business today. The goal is to modernise and strengthen it without losing the equity already built.

03. Brand Revolution

Your current brand no longer fits where the business is going. The market may have changed, the positioning may feel outdated, or public perception may no longer match the company you have become.

How We Can Work Together

Not every business needs a full rebrand. We offer focused engagement models designed around the level of change your brand actually needs.

Brand Review

A focused audit of your current brand, positioning, visuals and market fit.

Strategy Sprint

A short, structured project for focused identity, messaging or activation work.

Brand System Build

A deeper project for full identity development, rebrand or launch rollout.

“What can I say? UBC are lovers of what we do. They made it a really easy transition to hand over information. It just felt like a chat”.

Brian Kahn, TEDDY’s Ice Cream, shares his Urban Brand Creative experience

More Client Wins ➜

FAQs

  • A brand refresh strengthens and modernises what already exists while retaining useful recognition and trust. A full rebrand is a deeper strategic shift used when the current identity no longer reflects the business, market or future direction.

  • No. A logo is only one part of a wider identity system. UBC develops the wider brand world — including typography, colour systems, messaging, social assets, websites, packaging, signage, presentations and rollout materials.

  • Most branding projects begin with multiple strategic identity routes rather than a single logo. This allows us to explore different directions before refining the strongest option into a complete identity system.

  • UBC has worked across healthcare, not-for-profit, hospitality, retail, SaaS, FMCG, eCommerce and professional services — adapting each identity system to the realities of the sector and audience.

  • Yes. Final deliverables typically include structured brand guidelines covering logo usage, typography, colour systems, spacing, imagery, applications and digital consistency across platforms.

  • Yes. Unlike traditional branding studios, UBC also handles digital rollout — including websites, social media systems, campaign assets, presentations, email design and broader brand activation.

  • We test identity systems across practical applications throughout the process — including digital mockups, signage, presentations, packaging, social assets and brand-world visuals — not just isolated logo design.

  • Timelines depend on the scale of change required. Smaller brand reviews or identity updates may take a few weeks, while larger rebrands and rollout projects can run across 30, 60 or 90-day engagement phases.

  • Yes. UBC can support paid social and digital advertising as part of a wider campaign system. That may include campaign structure, creative direction, ad copy, audience planning, launch support and performance review. Paid media works best when it supports a strong campaign idea, not when it is used to rescue weak content or unclear messaging.

  • We need clear goals, access to brand assets, honest context, budget clarity and decision-maker involvement. We also need consolidated feedback and timely approvals. Social media campaigns work best when both sides are aligned on the objective, audience, tone, creative direction and approval process. The stronger the input, the stronger the campaign system.

Want This For Your Brand?

If you're serious about transforming how your audience sees, feels, and connects with your brand—don't wait for the perfect brief or internal alignment. Book a strategy call today. Spaces are limited, and when we’re full, we’re full.

Book The clarity Call ➜
Book The clarity Call ➜

Our Work in Action
We Don’t Just Talk About Growth - We Make It Happen.

  • Cronin Architects

    Industry: Architects | Professional Services
    Contemporary rebrand & responsive website for an award-winning, sustainable practice—spotlighting work, speeding routes to sector proof, standardising proposals, and primed to win tenders.

    See The Results ➜

  • Papa Johns Pizza

    Industry: Quick-Service Restaurants (QSR)
    Crafted strategic global franchise handbooks and confidential commercial resources, accelerating Papa John’s growth across APAC, EMEA & LATAM, ensuring seamless international market positioning.

    Global Franchise ➜

  • O'Driscolls Irish Whiskey

    Industry: Alcohol & Beverage | Spirits & Distilling
    Discover how our full digital growth solutions & brand activation propelled O’Driscoll’s into an award-winning challenger brand—taking on the market leaders —and exporting 100,000+ cases to the US, EU & Africa in just 18 months.

    Distil the Difference ➜

  • The Coombe Hospital

    Industry: Healthcare / Public Sector
    Rebuilt one of Ireland’s busiest hospital websites—delivering 200+ pages of accessible UX, a patient-first mega menu, and a digital handbook. Designed to reduce bounce, and serve 4.5M+ visitors a year.

    Learn More ➜

  • Brusna Falls

    Industry: Hotels & Leisure
    Full rebrand, naming strategy, and brand architecture for a heritage hotel reborn on Ireland’s west coast. Inspired by nature and the Wild Atlantic Way, delivering a calm, premium identity across every guest touchpoint.

    See the Difference ➜

  • GAIA Baby

    Industry: Designer Baby Furniture
    We repositioned Gaia Baby into the premium market with a full brand evolution, powerful multi-currency eCommerce solutions, & strategic digital campaigns, driving social reach & partnerships with export partners.

    Experience the Journey ➜

  • McWilliam Bags

    Industry: Retail & eCommerce | Lifestyle Brand
    From niche sailing roots to national demand. Full digital growth including eCommerce, art direction, Franchise model and campaigns — delivering a +100% increase in online sales and rapid market expansion.

    See The Growth →

  • XIN Gin

    Industry: Alcohol & Beverage | Spirits & Distilling
    We did full digital growth solutions including brand activation, visual storytelling, Shopify e-commerce, and social campaigns. Award-winning launch, €6.5m raised, 7x ad ROI, and rapid export expansion.

    See the Results →
  • Hyde Venue

    Hyde Venue

    Industry: Bar + Restaurant
    A full-scale digital growth transformation from Brand Activation to eCommerce, Our branding, menu design, world-class photography, videography & bold social campaigns positioned Hyde as a premium hospitality destination.

    See the Success ➜

  • ARETE - UCD

    Industry: Education + Augmented Reality
    Launched a vibrant, engaging new brand identity for UCD / ARETE, blending design simplicity, multi-lingual appeal, and playful visual messaging to connect across borders and clearly resonate with young learners.

    Click Here ➜

  • Let them Talk Beauty

    Industry: Beauty & Cosmetics | Influencer Branding
    From Gogglebox to Global Gloss. Full digital growth solutions including rebrand, e-commerce, and social activation. Multi-award-winning beauty brand with national reach and unstoppable momentum.

    See the Glow ➜

  • Teddy's Ice Cream

    Industry: Food & Beverage | Franchise | Retail
    Retail franchise upgrade: mobile-first eCommerce + rebrand for Teddy’s—unified digital footprint, multi-location menus, reviews, and sales collateral to scale year-round.

    Taste The Difference ➜

  • Coastal Nutrients

    Industry: Organic Pet Supplements
    From startup to pitching ALDI—bold branding, eCommerce, and digital growth took Coastal Nutrients from launch to sales growth, premium positioning, and a thriving B2B & B2C model, they’re redefining pet wellness retail.

    See the Growth ➜

  • Burns Farm Meats

    Industry: Agri-Butchers
    With 280 years of heritage, Burns Farm Meats leveraged eCommerce, branding & digital strategy, achieving 8x online sales growth, premium market positioning, and expanded B2B/B2C reach, redefining modern organic retail.

    Learn more ➜