Case Study:
Esquires Coffee
UBC: Dublin Digital, Marketing + Web Design Strategies
Helping an international coffee franchise gain national insights and local appeal
Marketing Strategy | Creative Services | Food Photo-shoot | Graphic Design | Retail Poster Design | Social Media l Combo Meal Deals Design
Client: Esquires Coffee
Industry: Coffeehouse + Roastery Chain
Esquires Coffee is an international coffeehouse chain comprising more than 130-plus stores. Serving Fairtrade organic coffee, Fairtrade teas, breakfast, brunch and all-day food menu.
Esquires Coffee is all about exceptional coffee and superior customer service in a warm and friendly, environment. As an international franchise, they stake their reputation and their growth on the quality of our coffee, the expertise of our people, and the effectiveness of our partnership model.
The challenge
➜ Gain increased brand awareness for the newest international coffeehouse chain arrival in an already crowded market.
➜ Translate and adapt global brand messaging to suit a local market, without losing authenticity.
➜ Compete for a market share of the lunchtime food and Christmas hot beverage market.
What we did
➜ Deep-dive competitor benchmarking highlighting price points for combo menus.
➜ Created Photoshoot for use across all print and digital media.
➜ Creative services for across creating content and for all digital and print channels.
➜ Series of POS promo materials for nationwide stores.
What we achieved
➜ 2 x seasonal print + digital campaigns.
➜ Increased digital + social traffic.
➜ Enhanced penetration of targeted demographic.
➜ Uptake on revenue through increase on lunch time footfall and average spend through combo meal deal offering.
