Discovery: Find the Right Starting Point

Most wasted brand & marketing spend starts with the wrong diagnosis.

Before you invest in branding, websites, campaigns or growth activity, make sure you’re solving the right problem demand and drive sales.

Serious strategy starts with the right diagnosis.

A man with a beard and dark hair, wearing a navy blazer and black shirt, sitting on a blue couch near a window, with studio lighting equipment behind him.

Work directly with Keith Bradshaw — founder of Urban Brand Creative and one of Ireland’s most experienced digital growth strategists.

Before you invest in branding, websites, campaigns or growth activity, we help you work out what actually needs to be solved first.

Keith has led 100+ projects across brand, digital, eCommerce, social, sales and growth — from founder-led SMEs to global organisations.

Discovery gives you access to that senior strategic thinking before you commit significant budget to execution.

Whether you need a quick sense-check, a defined scope, a strategic preview or a full proof of concept, we’ll recommend the right level of Discovery based on the problem — not push you through a fixed process.

Start with the right problem. Then build the right solution.

Book The Clarity Call ➜

Over the last 12 months…

  • Orange background with white text stating '€2.5 BN'. Text below reads 'Our Clients have collectively sold over €2.5 billion in products & services.'
  • Orange background with white text, stating that clients have raised over €7.5 million in investments.
  • Sign showing a €50 million franchise sale with text explaining authoring of the franchise handbook and sales deck, facilitating $2 million average sales, with OTE of $50 million.
  • Text on a dark background that says "2X" and "We doubled a client’s online sales in just six months."

Client Testimonials

  • Headshot of a man with glasses wearing a gray suit and white shirt against a plain light background.

    Collaborating with Keith and his team has been a transformative experience for promoting and developing our international franchise opportunities — and one we plan to repeat.

    Urban Brecko | Director Global Development — Papa Johns Pizza

  • Older man with gray hair and beard smiling, wearing a navy blazer and white shirt, holding a glass, with copper brewing kettles in the background.

    Keith's expertise played a key role in our brand’s journey, from sales tools to social media, delivering results, exposure, resonating with our audience, and propelling us forward.

    Gareth McAllister | Founder & CEO - Uais Irish Whiskey

  • Close-up of a smiling middle-aged woman with shoulder-length brown hair, wearing a light-colored blazer and a gold necklace, against a plain neutral background.

    With Keith & Urban Brand Creative, we finally feel like we’re working with true experts across every digital discipline — all aligned and focused on what’s right for our business.

    Joanne O’Grady | Founder - GAIA Baby

  • A man in a dark blazer and pink shirt standing in front of a sign that reads 'O'Driscoll's Irish Whiskey' with arms crossed.

    Keith, I really appreciate the honest quality of work you’ve done in respect of telling our story through O’Driscolls. You really got my inspiration! it’s been exactly what I needed.

    Michael Stafford | CEO - O’Driscolls Irish Whiskey

  • A smiling man hugging a woman with black hair and a colorful shirt, both showing happiness.

    We were so lucky to find Keith. We had no clue how to build a brand — he kept us on our toes, pulled us in, and built us up. I’ve gained so much more confidence. Highly recommend!

    Laura & Des Grufferty, Founders - Let Them Talk Beauty

  • A man with a beard and short light brown hair, smiling with arms crossed, standing in front of colorful artwork.

    Working with Keith and the team was a great experience. They’re detail-focused, research-led, and committed to best practice and I’m really happy with the result.

    Alan Dunnes | Artist - Alan Dunnes, Illustrator

  • Portrait of a smiling middle-aged man in a dark blazer and light shirt against a plain background.

    Our experience with Keith has been extrordinarly positive. He gave us a final product that pushed us just outside our comfort zone — and the result exceeded expectations.

    Patrick Downes, Managing Partner - Lionheart Consultants

  • A woman smiling at the camera, wearing a black jacket with the logo 'Ahascragh Distillery Galloway Ireland'. She has brown, shoulder-length hair and is standing indoors with large copper brewing vessels in the background.

    Keith & his team built a best-in-class e-commerce store now positioned as a major revenue driver for our brands. Their social media work delivered real growth, reach, and results.

    Karen White | Director of Sales & Marketing – Ahascragh Distillery

  • A woman with blonde curly hair, wearing glasses and a black plaid shirt, standing in front of a brick wall with framed artwork and sports equipment in the background.

    Partnering with Keith was transformative. His understanding of our brand & commitment to high quality work exceeded expectations, I couldn’t be happier with the results.

    Claire Morgan | Owner - McWilliam Bags

  • A man and a woman in a kitchen setting examining a plastic bag with a striped object inside.

    Keith and the team helped us launch HYDE from the ground up. Their passion matched ours, and the brand activation was next level — flexible, creative, and completely tuned into our vibe.

    Damon Santruicki | Head Chef – HYDE Dublin

  • A man smiling and looking up, wearing a black shirt with a red, blue, and white logo that reads 'Teddy's Ice-Cream'.

    What can I say? Keith’s a real lover of what we do. He understood our business, our customers — and with his experience in family-run brands, everything just flowed naturally.

    Brian Khan | Proprietor - Teddy’s Ice-Cream

  • A man in a suit sitting at a desk, writing in a notebook, with a cup and a lamp nearby.

    Keith was creative, professional, and highly attentive to our requirements. Communication throughout the project was seamless, we are delighted with the results and can highly recommend.

    Diarmuid Cronin |Principal Architect - Cronin Architects

  • Woman with red hair smiling, wearing a light pink sports top with a purple Nike swoosh logo.

    I cannot thank Keith enough, he has introduced us to so many helpful applications, and the advice provided proved to be invaluable. He exceeded all expectations and has been a pleasure to work with.

    Niamh Buffini | CEO - Buff Performance

  • Man smiling wearing a black hoodie with a Corsa bike logo.

    I know how to build bikes - but not eCommerce sites. Keith was approachable, confidence-building, and guided me in the right direction. Sales are growing - and we’re looking to double last year’s sales.

    Fearghal Rossa | Founder & Engineer - Rossa Cycles

  • A smiling woman with curly blonde hair standing outdoors near magnolia flowers, with a house in the background.

    I am just blown away by Keith. His engagement and attention to detail was outstanding. I had a big presentation this week to a corporate, I used the incredible Sales Deck he created. I was very proud!

    Angela Hayes | Founder & CEO - Teac Tom

  • Woman with long blonde hair smiling and holding a glass of amber liquor inside a distillery with copper stills in the background.

    It’s been a pleasure to partner with Keith. His ability to understand and bring to life my vision, injecting vitality into the essence of XIN was great. I recommend to any distillery looking to make a lasting impact.

    Michelle McAllister | Founder & MD - XIN Gin

  • A woman with shoulder-length brown hair smiling and looking up, wearing a white top with small gold dots and a gold necklace, against a neutral background.

    The amazing thing about Keith is that he really works with you to try and understand your business and what you're trying to achieve, helping me generate different sources of income he was incredible in that space.

    Merlene Davies | Founder - Zealous Consultancy

  • Older man with gray hair and beard smiling, wearing a blue striped shirt, sitting at a table with a green wall and window in the background.

    Keith patiently teased out our values, clarified our mission, and developed branding. For a small charity like ours, his insight and empathy were invaluable. Trust the experts, they know what they’re doing!

    Cyril White | Board Member - Vasculitis Ireland Awareness

  • Close-up portrait of a smiling woman with blonde hair looking upwards, wearing a white top with colorful floral embroidery, against a neutral background.

    Keith patiently held our hand and guided us through a whole rebrand of our business - and how to offer services online. He helped us create a brand we’re confident to use.

    Karen Carberry | Owner - Carberry Gallagher Estate Agents

  • A woman with shoulder-length wavy brown hair, wearing a leopard print top and a necklace with a geometric pendant, standing against a plain gray background.

    Keith really helped me to think about my creativity, helped me see the structure of my work - the different clients, the different offerings - and he opened up a whole new scope for income streams.

    Catherine McCabe | CEO - The Change Agency

  • A woman with shoulder-length brown hair wearing a floral puffy-sleeve blouse and denim overalls.

    The most beneficial thing for me has been the guidance from Keith, I've learnt so much, his ideas and digital strategy helped me grow the business. So much more than I would have realised without him..

    Dr. Sinead O’Brien | Founder - Peachy Skincare

  • A man with glasses and a white shirt is looking down at a sink in a kitchen, with kitchen utensils hanging on the wall behind him.

    Working with Keith has been an absolute pleasure. He helped to give our business a clear marketing strategy moving forward. I highly recommend him, he was dedicated at delivering only the best for our business.

    Cathal Burn | Owner - Burns Farm Meats

  • Young woman smiling and wearing a yellow faux fur hat and a matching yellow jacket against a plain background.

    I was so impressed with how Keith was and how professional, how passionate he was about my business and my story. He really helped me clarify what it is that I'm setting out to do, making my brand stand out.

    Lucy O Hagen | Owner - Wild Awake

  • A woman with red hair, wearing a bright blue top with a floral scarf, playfully lifting her hair against a dark background.

    Thanks to Keith, I really enjoyed the collaborative process which combined his experienced advice with my own vision resulting in something that will serve me and my business well for years to come.

    Irene O’Brien | Owner - Irene O’Brien Style

  • A woman with wavy brown hair smiling and looking up, wearing a red polka dot blouse and a gold necklace.

    Keith was a great relief. I could just push all of the stuff that I find difficult in terms of websites and media, and marketing to somebody who could really look after that.

    Eileen Convery | Owner - Bear & Repair

  • A woman with medium-length wavy brown hair wearing a black top with ruffled sleeves and a silver necklace, standing against a neutral background.

    After the website went live, sales started to go up, there's more revenue and clients coming in, which made my life so much easier, Keith helped me focus on what I love doing - teaching!

    Gail Bovenizer | Owner - Complete Harmony

  • Black-and-white photo of a woman with curly blonde hair sitting on a chair, looking directly at the camera, with a plain wall and hanging lightbulbs in the background.

    Keith’s passion for helping businesses not only improve but succeed is unmatchable. He’s a rare creative who bridges the gap between technical delivery and human support. He’s now indispensable to my business.

    Terrie Burton | Creative Director - Noir Photique

  • Person in a wetsuit and diving goggles looking up in a rocky water area.

    During my 1st meeting with Keith, his drive, vision & ideas were apparent from the get go. He's dynamic, attentive, generous with advice, & always with one eye on future business growth. Highly recommeded!

    Claire Walsh | Author, Speaker, Freediver, Swimmer - Claire Walsh

  • A woman with long, wavy red hair wearing a green top and a necklace, smiling while standing beside a door.

    Keith worked with our team on the design of a new website to support a major rebrand for our company, and we are very happy with the result.

    Gemma Smyth | Managing Director - & Smith PR

Why Discovery / choose the right starting point

Most agencies focus on individual deliverables. We focus on how every asset works together to generate demand, support sales and drive business growth. All UBC Discovery engagements are powered by our Five Moves That Matter™ methodology — Context, Problem, Unlock, Solution, Commitment.

1. Clarity Call — Free

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15-minute fit and direction call

A short conversation to understand what’s happening, what you’re trying to achieve and whether UBC is the right fit.

✓ Best for:
Businesses that know something needs to move, but are not yet sure what kind of support they need.

✓ You get:
A clear signal on the problem, likely next step and whether there is a sensible fit.

2. Scoping Diagnostic — €250

An orange cartoon-style arrow sketch showing a pencil drawing an arc and moving upward.

Define what actually needs to be solved

A focused paid diagnostic to get beneath the brief, challenge assumptions and establish the right scope before money is spent in the wrong place.

✓ Best for:
Businesses with a defined need, but where the scope, priorities or route forward are still unclear.

✓ You get:
A sharper problem definition, recommended route and high-level commercial options.

3. Strategic Preview — €1,250

Orange directional arrow pointing from the left to the right, with two orange leaves, one on each side of the arrow, on a black background.

See where UBC would take it

A deeper strategic and creative preview showing our interpretation of the opportunity, the likely direction and how we would approach the work.

✓ Best for:
Larger or more bespoke projects where you want to see UBC’s thinking before committing to the full build.

✓ You get:
Strategic framing, early direction, selected visual references or mock-ups, relevant proof and commercial routes.

4. Proof of Concept — €5,000

Prove the direction with data and execution

An evidence-led diagnostic combining deeper benchmarking and analytics with bespoke creative demonstration.

✓ Best for:
Larger organisations that need internal confidence, hard evidence and something tangible to assess before committing to a major engagement.

✓ You get:
Competitor and channel analysis, key findings, strategic direction, original sample creative, sample copy and tangible proof-of-concept assets.

What You Get, What You Keep

Every Discovery engagement is scoped around the problem we’re solving. After the initial Clarity Call, we define the right level of research, strategy, benchmarking, creative direction and tangible outputs required.

The deeper the engagement, the more developed the retained outputs — from scope and recommendations through to strategic frameworks, competitor analysis, creative concepts and proof-of-concept assets.

You keep the agreed outputs. We scope them before work begins.

From Discovery to Delivery

Once the direction is clear, UBC Growth Sprints™ turn strategy into action through 7, 30, 60 and 90-day engagements.

Explore Growth Sprints →

Who We Work With And Why It Works

We work with leaders who are building, fixing, or growing something that matters. They’re facing complexity, tight timelines, or brand chaos — and they need clarity fast.

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    1. Ambitious Startups

    Who they are:

    Founders and early-stage teams preparing product development to launch, raise investment or build credibility in the market.

    Challenges:

    Limited internal experience or capacity, unclear positioning, weak launch assets and pressure to move quickly without wasting budget.

  • Large teal number '02' on a white background.

    2. Scaling SMEs

    Who they are:

    Owners, Managing Directors and Marketing Directors leading growing businesses through the next stage of expansion.

    Challenges:

    Reactive marketing, inconsistent messaging, disconnected suppliers and growth beginning to outpace internal capacity.

  • 3. Large Enterprise

    Who they are:

    CMOs, CEOs, CFOs & senior sales leaders managing larger orgs with complex audiences, stakeholders & approval.

    Challenges:

    Stakeholder complexity, legacy systems, slow approvals and the need for clearer communication at scale.

  • Large black number 04 on a white background.

    4. Time-Poor Teams

    Who they are:

    Business owners, directors and leadership teams balancing growth ambitions with the realities of day-to-day operations.

    Challenges:

    Competing priorities, limited internal resources, fragmented suppliers and little time to drive strategic initiatives forward.

We don’t sell one-off design. We build growth systems.


  • Icon of a shield with a checkmark inside, with an upward arrow and a curved arrow surrounding it.

    This is for you if you are:

    ✔️ Be a business owner, leader, or decision-maker

    ✔️ Be actively planning for growth or launch

    ✔️ Be willing to invest €5,000+ if fit is proven

    ✔️ Have a real fire in your belly for change



  • A black background with an orange icon of a heartbeat monitor inside a speaker shape and an arrow circling around it, indicating audio or sound health.

    This isn’t for you if:

    ❌ If you're unsure, a tyre-kicker, casually exploring, or have no clear budget

    ❌ If you're not a decision-maker

    ❌ If you prefer endless meetings to clear decisions

    ❌ If you’re looking for free advice

Real Clients. Real Results. Real Growth.

Good client relationships are built on clarity, trust and delivery. These short videos share what UBC clients valued most about the process — the thinking, the creative work, the collaboration and the results that helped move their businesses forward.

Our Recent Work

  • Papa Johns Pizza

    Industry: Quick-Service Restaurants (QSR)
    Crafted strategic global franchise handbooks and confidential commercial resources, accelerating Papa John’s growth across APAC, EMEA & LATAM, ensuring seamless international market positioning.

    Global Franchise ➜

  • Groupon Merchant

    Industry: eCommerce & Technology
    Groupon Merchant needed a multi-market refresh for 13 EU markets. Our prototype, persona-based marketing, and reimagined case studies delivered a unified brand experience—fueling subtantial growth.

    See The Results ➜

  • Sage

    Industry: SAAS/Technology
    Learn how our persona-driven microsite and multi-channel buyer persona campaign elevated Sage’s partner enablement—cutting deployment times, boosting ROI, and earning worldwide recognition.

    Case Study ➜

  • O'Driscolls Irish Whiskey

    Industry: Alcohol & Beverage | Spirits & Distilling
    Discover how our full digital growth solutions & brand activation propelled O’Driscoll’s into an award-winning challenger brand—taking on the market leaders —and exporting 100,000+ cases to the US, EU & Africa in just 18 months.

    Distil the Difference ➜

  • The Coombe Hospital

    Industry: Healthcare / Public Sector
    Rebuilt one of Ireland’s busiest hospital websites—delivering 200+ pages of accessible UX, a patient-first mega menu, and a digital handbook. Designed to reduce bounce, and serve 4.5M+ visitors a year.

    Learn More ➜

  • HUAWEI

    Industry: Technology
    We developed a visually engaging, community-focused social media strategy for Huawei Ireland—combining creative direction, campaign architecture, and platform-native storytelling to elevate brand perception and digital potential.

    See the Jounrey ➜

  • McWilliam Bags

    Industry: Retail & eCommerce | Lifestyle Brand
    From niche sailing roots to national demand. Full digital growth including eCommerce, art direction, Franchise model and campaigns — delivering a +100% increase in online sales and rapid market expansion.

    See The Growth →

  • XIN Gin

    Industry: Alcohol & Beverage | Spirits & Distilling
    We did full digital growth solutions including brand activation, visual storytelling, Shopify e-commerce, and social campaigns. Award-winning launch, €6.5m raised, 7x ad ROI, and rapid export expansion.

    See the Results →

  • GAIA Baby

    Industry: Designer Baby Furniture
    We repositioned Gaia Baby into the premium market with a full brand evolution, powerful multi-currency eCommerce solutions, & strategic digital campaigns, driving social reach & partnerships with export partners.

    Experience the Journey ➜
  • Hyde Venue

    Hyde Venue

    Industry: Bar + Restaurant
    A full-scale digital growth transformation from Brand Activation to eCommerce, Our branding, menu design, world-class photography, videography & bold social campaigns positioned Hyde as a premium hospitality destination.

    See the Success ➜

  • Let them Talk Beauty

    Industry: Beauty & Cosmetics | Influencer Branding
    From Gogglebox to Global Gloss. Full digital growth solutions including rebrand, e-commerce, and social activation. Multi-award-winning beauty brand with national reach and unstoppable momentum.

    See the Glow ➜

  • Teddy's Ice Cream

    Industry: Food & Beverage | Franchise | Retail
    Retail franchise upgrade: mobile-first eCommerce + rebrand for Teddy’s—unified digital footprint, multi-location menus, reviews, and sales collateral to scale year-round.

    Taste The Difference ➜

  • Cronin Architects

    Industry: Architects | Professional Services
    Contemporary rebrand & responsive website for an award-winning, sustainable practice—spotlighting work, speeding routes to sector proof, standardising proposals, and primed to win tenders.

    See The Results ➜

  • Clan Colla Irish Whiskey

    Industry: Alcohol & Beverage | Spirits & Distilling
    Full digital growth solutions including brand activation, content, Shopify e-commerce, and social campaigns. Premium whiskey launched with early sales traction and built for retail and export scale.

    View the Project ➜

  • Brusna Falls

    Industry: Hotels & Leisure
    Full rebrand, naming strategy, and brand architecture for a heritage hotel reborn on Ireland’s west coast. Inspired by nature and the Wild Atlantic Way, delivering a calm, premium identity across every guest touchpoint.

    See the Difference ➜

  • Coastal Nutrients

    Industry: Organic Pet Supplements
    From startup to pitching ALDI—bold branding, eCommerce, and digital growth took Coastal Nutrients from launch to sales growth, premium positioning, and a thriving B2B & B2C model, they’re redefining pet wellness retail.

    See the Growth ➜

  • Enchant Beauty

    Industry: Beauty & Fashion
    A luxury eCommerce, high-end photography & sleek web design drove 12x traffic growth, 3.5x sales, and a premium brand identity. Stunning visuals & seamless UX positioned Enchant as a leader in fashion & beauty.

    See the Evolution ➜

  • Java Republic

    Industry: Coffee + Tea
    A bold brand push—competitor insights, high-impact print & digital campaigns, and a social media takeover drove 5x traffic and boosted footfall. Java Republic strengthened its premium position in Ireland’s specialty coffee market.

    Learn more ➜

  • Burns Farm Meats

    Industry: Agri-Butchers
    With 280 years of heritage, Burns Farm Meats leveraged eCommerce, branding & digital strategy, achieving 8x online sales growth, premium market positioning, and expanded B2B/B2C reach, redefining modern organic retail.

    Learn more ➜

  • Fitzers Catering

    Industry: Institutional Catering
    Delivered a full-service brand evolution, with a new website, dynamic videos, engaging photoshoots, corporate magazine, brochures, and strategic campaigns, driving tender wins and market leadership.

    Explore the Evolution ➜

  • Herbstreet

    Industry: Restaurant
    An award-winning Dublin favourite—Herbstreet’s brand refresh, eCommerce, strategy drove 3.5x traffic and 20% sales growth. Bespoke menu design, online reviews, boosted engagement and strengthened customer loyalty.

    Learn more ➜

  • 2 Portland Place

    Industry: Luxury AirBNB Property Rental
    We transformed 2 Portland Place into a premium digital brand—launching luxury eCommerce, enhancing bookings by 5x, integrating gated resources, and redefining their market presence with targeted digital strategy.

    Reveal Their Journey ➜

  • ARETE - UCD

    Industry: Education + Augmented Reality
    Launched a vibrant, engaging new brand identity for UCD / ARETE, blending design simplicity, multi-lingual appeal, and playful visual messaging to connect across borders and clearly resonate with young learners.

    Click Here ➜

  • Joe Greene Menswear

    Industry: Fashion
    Elevated Joe Greene Menswear into the premium sector with multi-currency eCommerce, targeted digital growth, and strategic branding—achieving a 3.5x sales boost, 10x social reach, and redefining market leadership.

    Explore This Growth ➜

  • Esquires Coffee

    Industry: Coffeehouse Chain
    Boosted Esquires Coffee's presence with engaging in-house POS marketing, compelling menu designs, and professional photography—driving higher footfall, customer spend, and enhancing brand visibility.

    Esquires Coffee Story ➜

FAQs

  • To get fast clarity. We’ll identify the main brand, digital or growth challenge, understand what you’re trying to achieve and decide whether there’s a commercial and strategic fit.

    If there is, we’ll recommend the most appropriate next step — not automatically push you into a paid session.

  • Because it goes beyond an introductory conversation. It is a focused paid diagnostic designed to define the problem, challenge assumptions and establish the right scope before you invest in execution.

    You leave with clearer priorities, a recommended route and a better understanding of what the work is likely to involve.

  • It’s a diagnostic — not a pitch. We’ll ask sharp questions, challenge assumptions, and give you a clear signal on what’s next.

  • No. Discovery is not a compulsory ladder.

    Some clients only need a Clarity Call. Others need scoping, a Strategic Preview or a full Proof of Concept. Where the problem and scope are already clear, we may recommend moving directly into a project or UBC Growth Sprint™.

  • Yes — particularly where they are involved in the decision or will be responsible for implementing the work.

    For the 15-minute Clarity Call, keeping the group small usually makes the conversation more useful. Larger stakeholder involvement can happen during paid Discovery where appropriate.

  • That depends on how clearly the problem is defined and how much evidence or strategic development you need.

    • Clarity Call — establish fit and direction.

    • Scoping Diagnostic — define the problem.

    • Strategic Preview — see the proposed direction.

    • Proof of Concept — validate the direction with deeper analysis, evidence and bespoke creative.

    If you’re unsure, start with the free Clarity Call.

  • Availability depends on the type and scale of the engagement.

    Smaller Discovery sessions can usually be scheduled relatively quickly. Larger Proof of Concept work and Growth Sprints are scheduled around current agency capacity and the client’s timeline.

  • Yes. UBC has delivered work across Ireland, the UK, Europe and North America, working remotely and in person depending on the project.

  • The agreed outputs are yours.

    Depending on the level of Discovery, that may include scoping recommendations, strategic direction, competitor or channel analysis, creative concepts, sample assets or Proof of Concept material.

    The exact outputs are agreed before the work begins, because every brief requires a different level of depth.

  • Once the direction is clear, we’ll recommend the most sensible route forward.

    That may be a defined project, a 7-Day Strategy Sprint, or a broader 30, 60 or 90-Day UBC Growth Sprint™.

    There is no obligation to continue with UBC after Discovery.