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Brusna Falls

From Country Stay to Coastal Chic — a Heritage Hotel Reborn as Brusna Fall.

At a glance


Client: Brusna Falls
Industry: Hospitality — Hotel & Leisure
Services:

Branding Rebrand Brand Architecture Naming Strategy
  • Urban Brand Creative was commissioned to redefine a long-established hotel with a new name and identity. The aim was to create Brusna Falls — a premium, heritage-led destination appealing to weddings, leisure guests, and retreats. The rebrand needed to unify tone, visuals, and collateral across all guest touchpoints.

  • UBC combined brand strategy, design, and activation to deliver a complete transformation. The new identity took cues from the Lankhill Standing Stone and Wild Atlantic Way, blending cultural heritage with modern aesthetics.

    The result was a cohesive brand system — logo suite, tone of voice, colour palette, and rollout across menus, stationery, merchandise, and social channels.

  • The new identity gave Brusna Falls a cohesive brand architecture and a clear visual hierarchy across every touchpoint.

    The refined tone and aesthetic unified on-site and digital presence, strengthened internal confidence, and re-established the hotel as a distinct, premium destination within Ireland’s hospitality landscape.


Challenge

The hotel’s identity lacked cohesion and modern appeal, with dated visuals and no clear brand voice. UBC was tasked with creating a unified, premium identity that reflected its landscape, heritage, and contemporary guest experience.

Research & Discovery

UBC conducted a brand audit and competitor study across Ireland, the UK, and North America, analysing boutique hotels that blend wellness, retreat, and family appeal. The findings defined the market gap and shaped Brusna Falls as a new benchmark for contemporary Irish hospitality.

Brand System

Inspired by the west coast landscape, Brusna Falls blends waterfall flow and heritage stone forms into a refined, contemporary mark. Earthy tones and modern serif typography create calm sophistication, carried through signage, menus, and digital assets.

Visual Storytelling

Every element of Brusna Falls was designed to feel calm, natural, and premium. The new visuals translate the flow of water and coastal light into balanced layouts, muted palettes, and refined imagery that evoke ease, warmth, and quiet sophistication.

UBC didn’t just design a logo — they redefined our story. The new brand elevated guest perception, staff pride, and market credibility. Every hotel or restaurant looking to rebrand should start with them. They understand hospitality from the inside out.

Magdalena Nowak | General Manager

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