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The Grufferties & Let Them Talk Beauty

From Gogglebox to Global Gloss — TV’s favourite family turns household fame into a powerhouse beauty brand.

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At a glance


Client: Let Them Talk Beauty
Industry: Beauty, Cosmetics | Lifestyle & Influencer Branding
Services:

Full Digital Growth Solutions Rebrand Multi-Channel eCommerce Social & Community Activation
  • From Gogglebox to Global Gloss — TV’s favourite family asked us to turn 15+ years of salon know-how into a scalable beauty brand with name, identity, multi-channel e-commerce, and a social engine to match their national recognition.

    They had the vision and reputation but needed the roadmap to monetise it — from award-winning expertise and new revenue streams to industry partners gravitating beyond Dublin.

  • Full digital grwoth solutions: rebrand + architecture to elevate from local salon to national beauty authority. We delivered a full digital transformation — 200+ products launched on a fast, mobile-first e-commerce platform, a partner-ready commercial portal, and social/community activation to turn recognition into measurable growth.

    We also introduced an online consultancy model that monetised expertise and unlocked new recurring revenue streams.

  • A full-scale transformation that turned Gogglebox familiarity into commercial firepower. Let Them Talk Beauty became an award-winning, best-in-class brand recognised for creativity and growth. Revenue surged, engagement soared, and their new online consultancy turned influence into recurring income — evolving a beloved family salon into a digital-first beauty brand with national reach and unstoppable momentum.


Challenge

With 15+ years of heritage, Let Them Talk Beauty needed to scale beyond the chair — expanding into a new beauty, retail, and e-commerce space, while staying authentic. Juggling TV work and salon life, the founders had deep expertise but needed focus and digital reach to grow.

Collection of social media posts and advertisements for hair and beauty products, including gift sets, reviews, giveaways, and product promotions.

Research & Discovery

Deep dive into the beauty and lifestyle sector — analysing competitors, influencer brands, and social trends. The research shaped tone, positioning, and growth strategy for a modern, digital-first beauty business.

Digital collage of beauty and skincare product advertisements, including a pink skincare bottle, a purple shampoo bottle, and a diffuser, with additional promotional images of a woman and colorful typography, on a white background.

Brand System

Bold, feminine energy in a crisp system — playful pinks, polished structure, expansion-ready. Unified templates and clear tiers make product, services, and consultancy easy to grow across markets.

Visual Storytelling

Fresh, female-led storytelling — contemporary visuals that inspire, educate, and empower through beauty and self-care. A relatable tone that position the brand as both influencer and trusted guide.

Responsive Design

High performing mobile-first e-commerce with 200+ products, online bookings, and social integration — a seamless bridge between salon, store, and screen. Trusted by top beauty brands.

A pink-themed beauty website homepage featuring products, categories, and customer reviews.

Outcomes

Two screens showing a pink and white skincare products website with various bottles and containers, one in portrait mode and the other in landscape mode.
A collage of social media posts and advertisements for hair and beauty products, including skincare, hair supplements, giveaways, and product promotions.

Working with UBC gave us clarity we didn’t have — and the confidence to launch.


Laura & Des, share their Urban Brand Creative digital growth experience

“Working with Keith gave us the clarity, support, and direction we needed. He keeps me on my toes. He pulls me in. He kept building me up actually just giving me actually so much more confidence in myself. To share my experience and our new beauty platform.”

See Our Client Wins ➜
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