Case Study:
The Gruffertys
UBC: Dublin Digital, Marketing + Web Design Strategies
Full digital growth solutions for…
Client: Let Them Talk Beauty
Industry: Beauty
Digital Strategy | Branding | Web Design + Development | B2B + B2C Strategy | Commercial Partner Assistance | Digital Support +Training | eCommerce | Creative Design | Product Photography | Sales Decks | Social Media | Influencer Handbook | Corporate Rebranding | Copy + Content | Email Marketing | Press + Comms | Competitor Benchmarking
Client Requirements
Laura Grufferty is a little bit obsessed with beauty products. Sure, we all are, but for Laura this goes a little bit further. So much so, that she has endless drawers jam-packed full of beauty products!
If Laura looks a little bit familiar to you, that's because for the last 7 years, Laura and her family - the Gruffertys, have been the breakout stars on Virgin Media's Googlebox Ireland show - since its inception in 2014. Clearly, they're enjoying it all and viewers have taken the family to their hearts!
The challenge
➜ Help a business scale up with outsourced brand and marketing project management.
➜ Client was too close to the brand.
➜ Repositioning products into a premium status.
➜ Developing an international multi currency e-commerce website.
➜ Time to regroup, rethink + reorganize. Rediscover a brand identity & develop a digital growth strategy that will take it to the next level!
What we did
➜ Devised integrated digital lead generation strategy + Market Qualified Leads
➜ Redesign of an international, multipurpose + multi currency eCommerce store.
➜ Created + aligned Marketing and Sales funnel targeting B2B clients + commercial partners.
➜ Rebranded physical products ready for retail online or in store
➜ Better defined value proposition, products and services
➜ 6 months Social Media Content and Management
➜ Influencer + Collaboration Handbook
➜ Full Corporate Rebranding
What we achieved
➜ 2 Beautiful & easy to shop multi currency eCommerce websites
➜ Sales deck + assets for commercial partners, retailers & future stakeholders
➜ Bespoke landing page for commercial partners + stakeholders
➜ SEO + mobile compatible
➜ 10x increase Reach on Socials
➜ Online presence grown across all main social channels: Tiktok, Instagram, Twitter, Facebook, Linkedin and Pinterest
➜ Redefined brand + products into the premium category in the marketplace