Home | Client Wins | Safetynet Primary Care Safetynet Primary Care
A frontline healthcare provider supporting vulnerable communities across Ireland.
At a glance
Client: Safetynet Primary Care
Industry: Public Health | Primary Care Services
Services:
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Safetynet Primary Care delivers frontline healthcare services to vulnerable communities across Ireland. They needed a modern brand, website, photography suite, and fundraising infrastructure that reflected the quality of their work and made support easier to access.
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We built a complete digital growth system from the ground up: new brand identity, professional photography, donation journeys, corporate partnership pathways, PR communications kit, outreach collateral, and a mobile-responsive website designed to build trust and drive support.
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Safetynet now has a cohesive platform across brand, website, fundraising, photography, print, and stakeholder communications. The organisation can present its frontline work with greater credibility, accept donations directly, support corporate partnerships, and build awareness from one clear system.
Challenge
Safetynet was delivering essential frontline healthcare, but its brand, website, and fundraising systems had not kept pace with the organisation’s impact. The result was a dated public presence that risked underselling the quality of care being delivered every day.
Research & Discovery
We benchmarked 20 global maternity hospitals and applied WCAG 2.2, NHS patterns, and UX best practice. Internally, we consulted 50+ departments, service leads & consultants. The result: a system that eased pressure on staff, improved clarity, reduced confusion, and helped users reach care faster.
Brand System
We created a modern healthcare identity designed to feel welcoming, visible, and human. Inspired by themes of connection, mobility, and inclusion, the brand system unified Safetynet’s website, fundraising campaigns, outreach materials, clinics, and community communications under one recognisable visual language.
Art Direction
We developed a people-first visual language that captured Safetynet's clinicians, outreach teams, mobile healthcare units, and service users in real-world settings. The photography reinforced the organisation's commitment to accessible healthcare while bringing warmth, credibility, and consistency to the brand.
Responsive Design
Safetynet serves people from a wide range of backgrounds, circumstances, and language groups. The website was designed mobile-first with multilingual functionality, clear navigation, and accessible user journeys that help users access healthcare information, support services, and donation pathways quickly, regardless of device, literacy level, or digital confidence.
Outcomes
"UBC is professional, skilled, flexible, and incredibly easy to work with. They captured the essence of who we are and delivered outstanding assets that elevate how we present ourselves. We’re now ahead in our sector, thanks to UBC. As an NGO, we also gratefully acknowledge the Teach Ruadh Foundation."
Nicola Perry | CEO - Safetynet Primary Care
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