Home | Client Wins | GAIA Baby  

GAIA Baby

Gaia Baby — Irish-born, globally loved. A premium nursery brand growing from Dublin to London to Sydney.

At a glance


Client: GAIA Baby
Industry: Baby & Parenting | D2C + Retail/Wholesale
Services:

Full Digital Growth Solutions Rebrand Multi-Channel eCommerce Social & Community Activation
  • Gaia Baby, an Irish-owned premium nursery brand, had great products but no clear strategic digital direction. With limited in-house resources, they needed UBC to unify the brand, modernise their online ecosystem, and build scalable D2C and retail growth across the UK and Australia.

  • We built a full digital growth system spanning brand, eCommerce, and multi-channel activation. Our focus: elevate Gaia Baby’s premium positioning, streamline D2C and retail sales, and connect their community across markets — Ireland, the UK, and Australia.

    • Gaia Baby emerged with a premium, export-ready brand built on clarity and connection.

    • Community engagement soared through authentic storytelling and micro-influencer collaborations.

    • Across every channel, the brand gained coherence, credibility, and commercial momentum — growing from a boutique Irish label into a recognised name in UK and Australian markets.


Challenge

Breaking into global retail from Ireland demanded sharper positioning, stronger brand coherence, and a unified digital strategy that could scale seamlessly from local eCommerce to international partners.

Research & Discovery

Deep diagnostic across brand, web, and social.
UBC benchmarked global competitors, mapped audience sentiment, and analysed content, UX, and community signals.

Brand System

A warm, nature-inspired identity built on organic forms, soft neutrals, and honest typography—rooted in family, sustainability, and timeless design.

Visual Storytelling

Created lifestyle imagery and motion that captured real families and everyday moments—translating Gaia Baby’s warmth, sustainability, and modern design into an aspirational visual world.

Responsive Design

Delivered a mobile-first Shopify eCommerce site with multi-currency and multilingual capability, unifying D2C and retail partner access through a streamlined interface and gated trade resources.

Outcomes

It has been a pleasure to partner with Urban Brand Creative. Their ability to understand and bring to life my vision for Xin Gin has been great. From crafting captivating graphic designs, curating stunning photography, managing our social media presence, to orchestrating impactful marketing campaigns, they have injected vitality into the essence of Xin Gin. Their meticulous attention to detail and unwavering commitment to excellence have forged a deep connection with our audience, nurturing loyalty and admiration for our brand. I recommend them to any distillery looking to make a lasting impact in the spirits market.

Michelle McAllister | Founder & Managing Director - XIN Gin

“I Love the Reassurance That We’re Working With Experts in Every Field”


Joanne, Gaia Baby, shares her
Urban Brand Creative experience

“Over the past couple of years, we’ve outsourced a lot of work to various specialists, but we never had the expertise to know if the strategies were right for our business. What I love about working with Urban Brand Creative is the reassurance that we’re working with experts.”.

See Our Client Wins ➜

Want This For Your Brand?

If you're serious about transforming how your audience sees, feels, and connects with your brand—don't wait for the perfect brief or internal alignment. Book a strategy call today. Spaces are limited, and when we’re full, we’re full.

Book The clarity Call ➜

Our Work in Action
We Don’t Just Talk About Growth - We Make It Happen.

Your Growth. Our Solutions