Home | Client Wins | Teddy's Ice Cream

Teddy’s Ice Cream

TEDDY’S Franchise - the home of the 99. The OG and the last word in quality ice cream.

Two young girls with red hair enjoying ice cream cones outdoors, one girl is licking her ice cream while the other is smiling with her ice cream in a cup.

At a glance

Client: Teddy’s Ice Cream
Industry: Food & Beverage | Franchise | Retail
Services:

Rebrand eCommerce Website Franchise Growth Strategy Photography

  • To modernise Teddy’s Ice Cream — a Dublin institution since 1950 — with a rebrand, fast eCommerce site, and franchise-ready assets that support consistent year-round growth.

  • We refreshed the brand identity, rebuilt a mobile-first eCommerce site with CRM + SEO, and delivered franchise collateral including menus, brochures, pitch decks, and digital playbooks to support scaling.

    • A unified brand presence across every touchpoint.

    • A modern eCommerce site optimised for mobile, SEO, and CRM.

    • Franchise packs, brochures, and sales decks created new revenue channels.

    • Stronger social visibility and credibility positioned Teddy’s for consistent year-round growth with RFT andnational franchise expansion.

Challenge

A heritage family brand, but too busy and under-resourced to modernise its digital growth in a changing market.

Sequence of mobile screens showcasing Teddy's Ice Cream shop website, featuring ice cream imagery, social media prompts, and information about the shop in Ireland.

Research & Discovery

Benchmarked leading ice cream franchises in Ireland/UK for New Product Development, menus, & trends. Mined decades of archives to build a clear brand story & modern roadmap.

Red background with white text listing event services, highlighting the word "Shops" with a white arrow.

Brand System

Playful evolution: soft ice-cream hues, family-friendly textures, refreshed signage for a new generation.

  • A price list menu for Teddy's Ice Cream shop, featuring sections for Kids Ice Cream, Specialty Ice Cream, Extras, Teddy’s Tubs, Floats, Scooped Ice Cream, Confectionaries, Popcorn, Candyfloss, Slush, Soft Drinks, Coffee & Tea, and a promotional section for taking pictures with a Teddy's tag. The menu has prices and colorful text, with a small graphic of a pink ice cream truck at the bottom.
  • Collage of Instagram post screenshots showcasing ice cream treats, a young boy eating ice cream, a young girl with ice cream, a man petting dogs, and people enjoying ice cream at Teddy's Ice Cream shop.
  • A wooden A-frame signboard displaying a colorful ice cream shop menu with various ice cream options and prices, decorated with a pink ice cream truck illustration at the bottom right.
  • Business card design with red background, white bold text displaying the name Yasmin Khan and title CEO, contact information, and a QR code, partially overlapping a white and blue ice cream shop logo with red accents reading Teddy's Ice Cream.
  • An open booklet with a blue left page showing a white ice cream cone and contact information, and a right page with a black and white photo of a pink ice cream truck and people, along with the text "YOUR LOCAL" at the bottom.
  • Business cards, a brochure, a napkin, and a pen for Teddy's Ice Cream, red, white, and blue color scheme with dolphin and ice cream cone graphics.
  • A pink and white ice cream truck with the sign TEDDY'S on the side, parked outdoors with people gathering around, on a webpage.
  • Open magazine displaying an article about Teddy's ice cream shop with a photo of two people holding ice cream cones in front of the shop, and logos of various media and radio stations on the adjacent page.
  • Close-up of a smartphone screen displaying app icons, including Teddy's, Calendar, Photos, Mail, and Notes, with the time 9:41 at the top.
  • Collection of mobile phone screens displaying Teddy's Ice Cream website and promotional content, including images of ice cream carts, sign-up forms, company information, and a portrait of a man in a suit.
  • A menu for Teddy's Ice Cream with prices, featuring sections for Kids Ice Cream, Ice Cream, Specialty Ice Cream, and Extras, with various flavor and topping options.
The image is blank with a white background and no discernible objects or details.

Responsive Design

Mobile-first platform with scalable eCommerce, multi-location menus, reviews, and integrated social. Built to standardise franchise operations and support consistent rollout across markets.

A webpage for Teddy's Ice Cream featuring a pink ice cream truck, a storefront, and customers at an outdoor ice cream event. Includes text about the history of Teddy's, available services, and promotional offers.
Multiple digital screens showing various advertisements and an ice cream cone image, with text promoting Teddy's Ice Cream and company details.

Outcomes

A smartphone displaying the website of Teddy's Ice Cream shop, with a photo of an ice cream cone, next to wireless earbuds and a charging case, all set against a black background.

“What can I say? Urban Brand Creative are lovers of what we do. They made it a really easy transition to hand over information. It just felt like a chat”.

Brian Kahn, TEDDY’s Ice Cream, shares his Urban Brand Creative experience

“Urban Brand Creative are knew what the business was, they knew our type of customers, the type of people we are. They have experience in family-run businesses as well, which made it a really easy.

From March through October, we do nothing but ice cream, and I know that they’re in the background, making sure our business is promoted online. People are seeing what we’re doing while we focus on making ice cream and doing what we have to do."

See Our Client Wins ➜
A collage of six images: a boy eating a crispy treat, a girl in a pink jacket holding ice cream, close-up of a decorated cupcake, an ice cream truck with people nearby, a smiling woman and man in front of a candy display.

Want This For Your Brand?

If you're serious about transforming how your audience sees, feels, and connects with your brand—don't wait for the perfect brief or internal alignment. Book a strategy call today. Spaces are limited, and when we’re full, we’re full.

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Our Work in Action
We Don’t Just Talk About Growth - We Make It Happen.

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Your Growth. Our Solutions

  • Full Digital Growth Solutions

    Full Digital Growth Solutions

    From Brand Activation to Investment Readiness—We Do It All.

  • Strategy & Business Consulting

    Strategy & Business Consulting

    Data-driven strategies to scale, optimize, and dominate your market.

  • Branding, Rebranding & Activation

    Branding, Rebranding & Activation

    Craft a high-impact brand that attracts, engages, and converts.

  • Social Media Campaigns

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    Targeted content and ads that engage, grow, and convert.

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    Website & eCommerce

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    Marketing & Growth

    SEO, ads, and campaigns that drive traffic, leads, and sales.

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    Content & Visual Production

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    Branding & Design

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    Creative Services

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  • Training & Ongoing Support

    Training & Ongoing Support

    Workshops and mentoring to upskill teams fast.

Solutions That Win ➜