Home | Client Wins | XIN Gin

XIN Gin

Xin Gin — Irish blood, Asian hearts. A multi-award winning premium Irish gin.

A red and gold decorative box with a white band that reads "GIN" placed on a white surface, surrounded by dried flower petals, dried fruit, and small dark herbs.

At a glance

Client: XIN Gin
Industry: Alcohol & Beverage | Spirits & Distilling
Services:

Full Digital Growth Solutions Brand Activation eCommerce Website Photography

  • Xin Gin had a vision to launch their Irish-made botanical gin as a premium challenger brand, but lacked internal resources, digital know-how, and brand clarity.

  • Urban Brand Creative, as an experienced growth partner, delivered full digital growth solutions — brand activation, brand evolution, digital strategy, social, e-commerce, and content — all in-house and liquor-sector proven.

    • Award-winning premium brand launch with standout social campaigns and aggressive KPI growth.

    • €6.5m secured in funding and entry into muliple export markets.

    • Sales & investor teams equipped with a complete suite of brand and marketing assets.

Challenge

Launching a new spirits brand amid industry saturation and global tariff pressures required sharp positioning and scalable marketing.

Collection of Instagram posts featuring decorative holiday-themed bottles, drinks, and festive decorations.

Research & Discovery

Benchmarked global premium gin/distillery leaders; ran social listening & KPI analysis; built strategic content patterns to shape activation & export-ready brand system.

A Christmas gift wrapped in red paper with white swirling patterns, featuring a white ribbon tied in a cross on top. The gift is surrounded by various spices and herbs, a cinnamon stick, and dried star anise. Another image shows the same wrapped gift with a close-up view of the ribbon. There is also a photo of a cocktail with a cinnamon stick and decorative elements, a top-down view of the wrapped gift, and a hand holding the gift with a black background and wings displayed behind.

Brand System

Evolved the identity with a bold fusion of Celtic motifs & Eastern aesthetics — a palette of deep reds, golds, & modern iconography reflecting “Irish blood, Asian hearts.”

  • Red packaging for Xin Gin with white text and logo reading "XIN GIN" and "AWAKEN YOUR SENSES"; featuring a geometric design.
  • Two red posters hang side by side, each featuring a gin bottle wrapped in a red and white label design with a white cross, surrounded by green leaves. The left poster reads "A TASTE OF THE EXOTIC," and the right poster reads "BOLD BRAVE FIN." Both include the brand name "XIN GIN" and the phrase "AWAKEN YOUR SENSES" at the bottom, with small text "DRINK RESPONSIBLY" and website information.
  • Instagram post displaying a hand holding a rolled cinnamon stick wrapped in red paper with a white X, set against a snowy background, with surrounding images about cinnamon including a cocktail, cinnamon sticks, and text explaining cinnamon.
  • Red vending machine with Xin Gin bottles and the slogan "Awaken Your Senses" displayed.
  • Red hoodie with a hood, front pocket, and white text logo on the left chest area, displayed against a plain white background.
  • Red advertising poster for Xin Gin with a bottle of gin and the slogan "Awaken Your Senses" in bold white letters.
  • Open magazine with an article about trail running on the left page and an advertisement for Xin Gin with a red background and a stylized gin bottle on the right page.
  • Red label design for XIN GIN with white music note pattern, information about the gin's inspiration, tasting notes, awards, and social media icons, along with two charts listing product details for North America and Europe, with different bottle sizes and specifications.
  • A MacBook Pro displaying a social media page with multiple advertisements for Xin Gin, featuring red bottles with white designs and text that reads "Bold Brave Fun."
  • Collage of eight images featuring a red carbonated drink in a decorative bottle with a white ribbon and tag. The bottle is shown in various settings: on a table, held outdoors, with decorations, and with ingredients like herbs and spices around it.
  • Red packaging with a small bottle featuring a spiral pattern, wrapped with a white band with the text 'XIN GIN'. Two informational cards in red with white text display branding, tasting notes, and background information about the gin. The packaging also includes a QR code and website URL.

Visual Storytelling

Created premium imagery & films — from cocktails to distillery life — positioning Xin Gin as an aspirational global brand.

  • Close-up of a gift box with a white cross-shaped label that has the word 'GIVING' printed on it, and a red and gold swirl pattern inside the box.
  • A pink cocktail in a stemmed glass garnished with red dried flower petals, set on a decorative coaster, with a red and gold spiral-patterned bottle labeled 'Gin' and a green leafy plant beside it, all against a black background.
  • A bottle of ginger-infused alcohol with a white crisscross label, placed on a dark surface with metallic fermentation tanks in the background.
  • A red bottled tonic surrounded by various herbs and spices on a red background.
  • Close-up of a red and gold patterned gift box with a white paper label reading 'Crafted by: Michelle M. Johnson, 70+'.
  • A tall glass of a green cocktail with ice, garnished with a sprig of rosemary and a cherry, placed on a reflective coaster, next to a silver spoon and a red bottle with a scroll label and a wine cork stopper.
  • A can of Guinness beer with red and white design, placed on a mossy rock outdoors with a blurred green grassy background.
  • A red gift box with gold swirling pattern, surrounded by green pine branches with red berries, in a wooden container.
  • A pink cocktail with a foamy white top garnished with red crushed flower petals, placed in a stemmed glass against a black background, with a blurred bottle of alcohol in the background.
  • A red bottle with gold swirl patterns and a white ribbon label surrounded by various dried herbs, flowers, and spices on a white background.
  • A gin and tonic cocktail in a stemmed glass garnished with a slice of grapefruit, a sprig of rosemary, and black peppercorns, with decorative Easter eggs beside it.
  • A hand holding a red bottle with a white crossed design and the word "GINX" against a background with a black wing-shaped decoration on a gray fence.
  • Industrial distillation equipment with copper and stainless steel components inside a facility with a metal grated floor and a dark ceiling.
  • A hand holding a red bottle with gold and white label, with a blurred building in the background.
  • Someone pouring tonic water into a large wine glass filled with ice, a slice of grapefruit, and rosemary. There is a decorative bottle and holiday ornaments in the background.

Responsive Design

Delivered a mobile-first Shopify e-commerce site with multilingual and multi-currency capability, streamlined SKUs, gated sales resources, integrated social shopping, and online booking for distillery tours.

A bottle of XIN GIN with a red and gold design, surrounded by dried flowers and herbs, on a white background.
A promotional display for XIN GIN featuring elegant branding and cocktail imagery.

Outcomes

Smartphone screen displaying Xin Gin product with pink cocktail and gin bottle, surrounded by wireless earbuds on a white background.
A woman with long blonde hair and a maroon blouse holding a glass of whiskey in a distillery.

It has been a pleasure to partner with Urban Brand Creative. Their ability to understand and bring to life my vision for Xin Gin has been great. From crafting captivating graphic designs, curating stunning photography, managing our social media presence, to orchestrating impactful marketing campaigns, they have injected vitality into the essence of Xin Gin. Their meticulous attention to detail and unwavering commitment to excellence have forged a deep connection with our audience, nurturing loyalty and admiration for our brand. I recommend them to any distillery looking to make a lasting impact in the spirits market.

Michelle McAllister | Founder & Managing Director - XIN Gin

Collage of images featuring a sake bottle with a red, gold, and white swirl pattern, a crafted label, a pink sake drink garnished with red flakes, and a glass of beer.
Product packaging and promotional materials for XIN GIN, featuring a bottle with a red and white design, a cocktail glass with green liquid and herbs, and descriptive text about the gin's ingredients and origins.

Want This For Your Brand?

If you're serious about transforming how your audience sees, feels, and connects with your brand—don't wait for the perfect brief or internal alignment. Book a strategy call today. Spaces are limited, and when we’re full, we’re full.

Book The clarity Call ➜

Our Work in Action
We Don’t Just Talk About Growth - We Make It Happen.

  • Pizza, chicken wings, mozzarella cheese, tomatoes, garlic, and dipping sauce on a table with a Papa John's pizza box.

    Papa Johns Pizza

    Industry: Quick-Service Restaurants (QSR)
    Crafted strategic global franchise handbooks and confidential commercial resources, accelerating Papa John’s growth across APAC, EMEA & LATAM, ensuring seamless international market positioning.

    Global Franchise ➜

  • Groupon Merchant

    Industry: eCommerce & Technology
    Groupon Merchant needed a multi-market refresh for 13 EU markets. Our prototype, persona-based marketing, and reimagined case studies delivered a unified brand experience—fueling subtantial growth.

    See The Results ➜
  • Young woman with short brown hair looking at her phone and holding a credit card in a cafe, with a glass of lemon water and straw on the table.

    Sage

    Industry: SAAS/Technology
    Learn how our persona-driven microsite and multi-channel buyer persona campaign elevated Sage’s partner enablement—cutting deployment times, boosting ROI, and earning worldwide recognition.

    Case Study ➜
  • A bottle of O'Driscoll Irish Whiskey, a glass of whiskey with ice, and cigars on a dark wooden surface.

    O'Driscolls Irish Whiskey

    Industry: Alcohol & Beverage | Spirits & Distilling
    Discover how our full digital growth solutions & brand activation propelled O’Driscoll’s into an award-winning challenger brand—taking on the market leaders —and exporting 100,000+ cases to the US, EU & Africa in just 18 months.

    Learn more ➜
  • A nurse in scrubs, mask, and gloves gently holding a swaddled newborn baby in a hospital.

    The Coombe Hospital

    Industry: Healthcare / Public Sector
    Rebuilt one of Ireland’s busiest hospital websites—delivering 200+ pages of accessible UX, a patient-first mega menu, and a digital handbook. Designed to reduce bounce, and serve 4.5M+ visitors a year.

    Click Here
  • A luxury smartphone with a red leather back, gold trim, and a large quad-camera array on the back.

    HUAWEI

    Industry: Technology
    We developed a visually engaging, community-focused social media strategy for Huawei Ireland—combining creative direction, campaign architecture, and platform-native storytelling to elevate brand perception and digital potential.

    See the Jounrey ➜
  • A baby dressed in a fluffy sheep costume with horns, sitting among plush sheep toys and white fluffy decor.

    GAIA Baby

    Industry: Designer Baby Furniture
    We repositioned Gaia Baby into the premium market with a full brand evolution, powerful multi-currency eCommerce solutions, & strategic digital campaigns, driving social reach & partnerships with export partners.

    Experience the Journey ➜
  • A smiling family of three sitting on a red sofa against a red wall, including a young girl with glasses, a woman, and a man, all relaxed and happy.

    Let Them Talk Beauty

    Industry: Beauty + Wellness
    For Gogglebox’s favourites Laura & Des Grufferty we did a brand activation —bold rebranding, dynamic multi-currency eCommerce sites, and strategic social campaigns that delivered 10x social reach.

    Explore the Results ➜
  • Hyde Venue

    Hyde Venue

    Industry: Bar + Restaurant
    A full-scale digital growth transformation from Brand Activation to eCommerce, Our branding, menu design, world-class photography, videography & bold social campaigns positioned Hyde as a premium hospitality destination.

    See the Success ➜
  • A young girl wearing a large sun hat and a pink sleeveless top enjoys a melting ice cream cone outdoors near the water on a bright, sunny day.

    Teddy's Ice Cream

    Industry: Food & Beverage | Franchise | Retail
    Retail franchise upgrade: mobile-first eCommerce + rebrand for Teddy’s—unified digital footprint, multi-location menus, reviews, and sales collateral to scale year-round.

    Taste The Difference ➜
  • Two architects wearing white safety helmets discussing plans at a construction site with partially built concrete structures and a crane in the background.

    Cronin Architects

    Industry: Architects | Professional Services
    Contemporary rebrand & responsive website for an award-winning, sustainable practice—spotlighting work, speeding routes to sector proof, standardising proposals, and primed to win tenders.

    See The Results ➜
  • Three bottles of pet supplement labeled with cartoon animal illustrations: a cat, a dog, and a bird.

    Coastal Nutrients

    Industry: Organic Pet Supplements
    From startup to pitching ALDI—bold branding, eCommerce, and digital growth took Coastal Nutrients from launch to sales growth, premium positioning, and a thriving B2B & B2C model, they’re redefining pet wellness retail.

    See the Growth ➜
  • A woman with dark hair in a bun wearing a white blazer, lace top, and beige patterned scarf stands against a dark background with white paper lanterns.

    Enchant Beauty

    Industry: Beauty & Fashion
    A luxury eCommerce, high-end photography & sleek web design drove 12x traffic growth, 3.5x sales, and a premium brand identity. Stunning visuals & seamless UX positioned Enchant as a leader in fashion & beauty.

    See the Evolution ➜
  • A woman in a black cap and polo shirt standing with arms crossed in front of stacked burlap coffee sacks in a warehouse.

    Java Republic

    Industry: Coffee + Tea
    A bold brand push—competitor insights, high-impact print & digital campaigns, and a social media takeover drove 5x traffic and boosted footfall. Java Republic strengthened its premium position in Ireland’s specialty coffee market.

    Learn more ➜
  • Two raw cuts of marbled beef on a black surface with dark background.

    Burns Farm Meats

    Industry: Agri-Butchers
    With 280 years of heritage, Burns Farm Meats leveraged eCommerce, branding & digital strategy, achieving 8x online sales growth, premium market positioning, and expanded B2B/B2C reach, redefining modern organic retail.

    Learn more ➜
  • Group of three smiling employees in turquoise uniforms and brown aprons with 'Flying Dog' logo, sitting together against a plain wall.

    Fitzers Catering

    Industry: Institutional Catering
    Delivered a full-service brand evolution, with a new website, dynamic videos, engaging photoshoots, corporate magazine, brochures, and strategic campaigns, driving tender wins and market leadership.

    Explore the Evolution ➜
  • A cheeseburger with a sesame seed bun, cheese, bacon, and a beef patty, skewered with a toothpick, placed on a dark surface with a black background.

    Herbstreet

    Industry: Restaurant
    An award-winning Dublin favourite—Herbstreet’s brand refresh, eCommerce, strategy drove 3.5x traffic and 20% sales growth. Bespoke menu design, online reviews, boosted engagement and strengthened customer loyalty.

    Learn more ➜
  • Family of four on a bed: young girl taking a photo on a phone, man sitting with legs apart, woman holding a newborn baby, white walls, minimal decor.

    2 Portland Place

    Industry: Luxury AirBNB Property Rental
    We transformed 2 Portland Place into a premium digital brand—launching luxury eCommerce, enhancing bookings by 5x, integrating gated resources, and redefining their market presence with targeted digital strategy.

    Reveal Their Journey ➜
  • Children in a classroom with one boy wearing a virtual reality headset, while others observe and listen. The 'Arete' logo is overlaid on the image.

    ARETE - UCD

    Industry: Education + Augmented Reality
    Launched a vibrant, engaging new brand identity for UCD / ARETE, blending design simplicity, multi-lingual appeal, and playful visual messaging to connect across borders and clearly resonate with young learners.

    Click Here ➜
  • A man in formal attire sitting on a velvet couch in a wood-paneled room, with a glass cabinet filled with books and decorative items behind him.

    Joe Greene Menswear

    Industry: Fashion
    Elevated Joe Greene Menswear into the premium sector with multi-currency eCommerce, targeted digital growth, and strategic branding—achieving a 3.5x sales boost, 10x social reach, and redefining market leadership.

    Explore This Growth ➜
  • Smith PR

    Smith PR

    Industry: Communications
    Powered Smyth PR's rebrand with eCommerce, sleek web design, CRM integration, targeted lead generation strategy, and optimized UX/UI—creating a robust digital presence and elevating their market position.

    Learn more ➜
  • A woman with short dark hair wearing a denim jacket drinks from a red cup at a cafe. A man in a white shirt drinks from a white mug. The cafe interior is warm with hanging pendant lights and decorative vases, and large windows showing outside buildings.

    Esquires Coffee

    Industry: Coffeehouse Chain
    Boosted Esquires Coffee's presence with engaging in-house POS marketing, compelling menu designs, and professional photography—driving higher footfall, customer spend, and enhancing brand visibility.

    Esquires Coffee Story ➜
  • A middle-aged man with gray hair, wearing a white shirt and navy vest, sitting inside a tractor.

    MagGrow

    Industry: Agri-Tech
    Delivered a full digital growth solution, from multilingual web design and partner portal creation to targeted sales campaigns—boosting global visibility, qualified leads, and successful Series A funding (€18m).

    Explore MagGrow’s Success ➜
  • ID badge with a cloud icon and text about cloud services, attached to a yellow lanyard with the brand name Veltig.

    Veltig

    Industry: Technology SaaS | Veltig
    Delivered strategic brand evolution, digital transformation, and targeted Salesforce marketing campaigns, doubling digital sales in 90 days and achieving full project ROI within just 120 days.

    Learn more ➜
  • Two young girls in school uniforms smiling and talking at a table in a classroom.

    BodyWhys

    Industry: Education + Mental Health
    Executed intuitive, user-focused website refresh and targeted educational resource creation, significantly boosting engagement, driving 8x traffic growth, and delivering over 10,000 educational downloads.

    View Educational Impact ➜
  • Brochure titled 'CANA CONSULTANCY' with a man walking in a business suit carrying a briefcase against a concrete wall background and the tagline 'Building Better Business'

    Cana Consultancy

    Industry: Fast Moving Consumer Goods
    Built a distinguished solo brand identity, compelling digital presence, and targeted B2B marketing assets, resulting in immediate market credibility, increased visibility, and accelerated client growth.

    Learn more ➜
  • A white shopping bag with a teal logo featuring an infinity symbol, sitting on a teal surface with a white background.

    86 Software

    Industry: SaaS/Tech
    Full digital Growth solutions for an ambitious Tech Startup: from sales decks to product sheets and everything in between.

    Learn more ➜
  • Black sign with illuminated logo and text that reads "AUXILIA consultants," attached to a decorative street lamp on a stone building facade.

    Auxilia Consultants

    Industry: Supply Chain & Business Consultancy
    Crafted a strategic brand identity, compelling corporate website, and targeted B2B marketing assets. Drove double-digit sales growth, quick market validation, and clear differentiation within 90 days.

    View Consultancy Impact ➜

Your Growth. Our Solutions

  • Full Digital Growth Solutions

    Full Digital Growth Solutions

    From Brand Activation to Investment Readiness—We Do It All.

  • Strategy & Business Consulting

    Strategy & Business Consulting

    Data-driven strategies to scale, optimize, and dominate your market.

  • Branding, Rebranding & Activation

    Branding, Rebranding & Activation

    Craft a high-impact brand that attracts, engages, and converts.

  • Social Media Campaigns

    Social Media Campaigns

    Targeted content and ads that engage, grow, and convert.

  • Website & eCommerce

    Website & eCommerce

    UX-focused websites and eCommerce built to convert and scale.

  • Marketing & Growth

    Marketing & Growth

    SEO, ads, and campaigns that drive traffic, leads, and sales.

  • Content & Visual Production

    Content & Visual Production

    Photography, video, and design that sell your brand story.

  • Public Relations & Thought Leadership

    Public Relations & Thought Leadership

    Media, PR, and influencer strategies that build brand authority.

  • Valuation & Investor Growth

    Valuation & Investor Growth

    Position your business for funding, scaling, and exit success.

  • Franchise & Business Expansion

    Franchise & Business Expansion

    Franchise models and rollout strategies for scalable growth.

  • Performance Marketing & Lead Gen

    Performance Marketing & Lead Gen

     Dominate your market with high-converting ad campaigns, and strategic funnels,

  • Sales & Marketing Assets

    Sales & Marketing Assets

    Pitch decks and sales materials designed to close more deals.

  • Branding & Design

    Branding & Design

    Visual identities that attract, engage, and convert.

  • Creative Services

    Creative Services

    High-impact design, content, and campaigns that sell.

  • Training & Ongoing Support

    Training & Ongoing Support

    Workshops and mentoring to upskill teams fast.

Solutions That Win ➜