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XIN Gin
Xin Gin — Irish blood, Asian hearts. An award winning premium Irish gin.
At a glance
Client: XIN Gin
Industry: Alcohol & Beverage | Spirits & Distilling
Services:
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Xin Gin had a vision to launch their Irish-made botanical gin as a premium challenger brand, but lacked internal resources, digital know-how, and brand clarity.
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Urban Brand Creative, as an experienced growth partner, delivered full digital growth solutions — brand activation, brand evolution, digital strategy, social, e-commerce, and content — all in-house and liquor-sector proven.
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Award-winning premium brand launch with standout social campaigns and aggressive KPI growth.
€6.5m secured in funding and entry into muliple export markets.
Sales & investor teams equipped with a complete suite of brand and marketing assets.
Challenge
Launching a new spirits brand amid industry saturation and global tariff pressures required sharp positioning and scalable marketing.
Research & Discovery
Benchmarked global premium gin/distillery leaders; ran social listening & KPI analysis; built strategic content patterns to shape activation & export-ready brand system.
Brand System
Evolved the identity with a bold fusion of Celtic motifs & Eastern aesthetics — a palette of deep reds, golds, & modern iconography reflecting “Irish blood, Asian hearts.”
Visual Storytelling
Created premium imagery & films — from cocktails to distillery life — positioning Xin Gin as an aspirational global brand.
Responsive Design
Delivered a mobile-first Shopify e-commerce site with multilingual and multi-currency capability, streamlined SKUs, gated sales resources, integrated social shopping, and online booking for distillery tours.
Outcomes
It has been a pleasure to partner with Urban Brand Creative. Their ability to understand and bring to life my vision for Xin Gin has been great. From crafting captivating graphic designs, curating stunning photography, managing our social media presence, to orchestrating impactful marketing campaigns, they have injected vitality into the essence of Xin Gin. Their meticulous attention to detail and unwavering commitment to excellence have forged a deep connection with our audience, nurturing loyalty and admiration for our brand. I recommend them to any distillery looking to make a lasting impact in the spirits market.
Michelle McAllister | Founder & Managing Director - XIN Gin
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